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21st Century Public Relations
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"Twitter and IBM have partnered to combine Twitter's firehose of social data with IBM's analytics in an effort to offer business solutions to marketers overwhelmed by social data.
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Via Marteq 
Marteq's curator insight,
October 30, 2014 10:44 PM
This is an FYI so that we can all look for the offerings from Twitter. And it's a perfect example of how the marketer is challenged to connect all these wonderful technologies into one platform.
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Digest... Yesterday, Salesforce.com acquired RelateIQ for $390 million. With Dreamforce right around the corner, this was a significant — and smart — move on the part of Salesforce.com to show the industry that it is finally serious about data intelligence, which it completely lacked in its customer-relationship management (CRM) offerings to date.
The movement to predictive from these big automation players is finally happening. Just look at Marketo, Oracle’s Eloqua, and Salesforce.com. Their experiences and workflows feel ancient and messy. With the rise of innovative companies applying big data intelligence, such as Waze, Amazon.com, Facebook, and many others, considerable interest, expectations and thus pressure has been placed on sales and marketing-automation companies to step up the intelligence of their applications too — to move beyond being just basic data bookkeeping services. There’s just too much hype, demand and real results to shy away from predictive.
As the world moves to predictive, the big question is if these automation players can integrate predictive properly. Is Salesforce.com ready to make the hard trade-offs to support predictive-first by designing a system around data intelligence? Or will third parties be able to innovate faster outside the core?
__________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected). Via Marteq
Marteq's curator insight,
July 14, 2014 6:54 AM
Finally. We've been waiting for the infusion of predictive into CRM, and we're now here. It's (and has been) a no-brainer. And you have to agree that the big issue is integration. Except big marketing hype at Dreamforce.
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Basic/ Excerpt... Today at Adobe's EMEA Summit in London, the company announced several new features for Adobe Analytics and Adobe Media Optimizer, but the bigger news was the launch of Adobe Marketing Cloud Exchange. The Exchange is a collection of 150 apps and platforms with pre-built integrations for the Adobe Marketing Cloud, which include technologies such as Google DDM, Microsoft Dynamics CRM, and Tableau.
In essence, Adobe is now giving its customers the choice to use whatever software they want outside the Adobe Marketing Cloud, and Adobe's solutions will integrate with it. This means that a customer can build up an arsenal of marketing solutions from different vendors and not be restricted to using only the offerings of the integrated Marketing Cloud. So for example, a brand using Adobe Analytics could then use Radian6/Buddy media for all its social media management, Marketo for its marketing automation and Salesforce for its CRM functions, and share all the data from those individual platforms.
__________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected). Via Marteq
Marteq's curator insight,
May 26, 2014 3:38 PM
Adobe is an Enterprise solution, and an open exchange to reach the largest of the large global companies is exciting to many ISVs. Wondering if we will find Adobe swimming downstream at some point of the next few years.
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Intermediate/ Digest... IBM announced plans to expand its IBM Interactive Experience consulting services with a $100 million investment. The goal is to open 10 new IBM Interactive Experience Labs around the world, adding 1000 employees to the division's existing 5000. The Labs will provide consultation and digital marketing solutions for clients' mobile, social, and advertising efforts. It will also offer the use of IBM's existing marketing platforms for data analytics and design, as well as the services of IBM Research Labs.
While it may sound like IBM's taking on digital agencies, it's less about the creative side of things and more about data. IBM is playing to its strength of offering analytics solutions for those seeking customer analytics. To that end, it's offering three new products to serve the marketing data sector:
Intelligent Customer Profiles: A service that helps brands digitally collect information on consumers, their preferences and demographics proactively, rather than building up data through third party or tracking.
Influence Analysis: Analytics program that identifies potential brand advocates and consumers with social influence.
Customer Identity Resolution: this is a service that looks to create a single profile of a customer across all the enterprise data and marketing solutions.
____________________________________________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected). Via Marteq
Marteq's curator insight,
March 30, 2014 9:22 PM
This has nothing to do with becoming an agency but rather consulting and managing the data. For the behemoths, of course. It's more movement in the DMS space. The parallels to the ERP days and the SI days continue to amaze me. |
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Marteq's curator insight,
March 8, 2015 5:28 PM
Note that last paragraph: we see it, we know it. It's rarely a strong integrated platform. Be careful of that cloud.
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Digest... Salesforce ExactTarget Marketing Cloud (try saying that three times fast) has launched a new visual “Journey Builder” that promises to enable marketers to understand, define, and create coherent, unified customer experiences across Web, social, email, apps, advertising, sales, and service.
That’s a big promise. And it’s available today.
Salesforce plans to deliver on this promise by providing essentially a drag-and-drop graphical user interface for customer interactions, across all your media and channels. Salesforce calls it a “canvas,” which marketers can use to map customer journeys across apps and social and email, building flows and stages through which they hope to bring prospects and existing customers.
Journey Builder is available today, but the new features won’t be available until about November/October of this year.
Pricing will start at $5,000/month for a subscription, with the dollars rising as you send more messages to customers via the system.
__________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected). Via Marteq
Marteq's curator insight,
July 30, 2014 8:03 PM
Absolutely needed! I don't know how often I find myself flowcharting OUTSIDE the MAP to create what is needed. But $5K/month puts it only into the hands of the Enterprise, which is a damn shame for the SMB marketplace where it is needed the most. 
sobrie01's curator insight,
August 1, 2014 11:47 AM
Salesforce and Linkedin- Two announcements in one day. Linkedin with the new customer tool and this. Looks like B2B sales is changing.
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Digest... On June 10, Salesforce.com announced Salesforce Wear, a bundle of free tools and reference applications aimed at evangelizing the power of enterprise wearables. The offering supports six different wearable devices, each with its own open-source reference application to help developers design and build wearable apps that connect to the Salesforce1 platform. -- > Salesforce Wear has the potential to turbo-charge the growing market for enterprise wearables. -- > Some of the reference applications are pure enterprise/B2B workforce enablement applications which can be generalized to other field service scenarios -- > Others reference apps offer solutioning for B2B2C scenarios – which Forrester has been covering extensively in our wearables research. -- > Salesforce Wear will offer enterprises a quicker path to creating different types of user scenarios. -- > In addition to I&O pros, other tech vendors should take note, too. -- > Salesforce’s move into this space both validates the enterprise wearables market and will spur it forward even more quickly. __________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected). Via Marteq
Marteq's curator insight,
June 13, 2014 8:38 AM
I don't know. Sometimes companies get out in front to find that there's nothing behind them. Jury's out. 
Farid Mheir's curator insight,
June 15, 2014 6:21 PM
This may feel a bit too much like Big Brother for some, but with the right kind of incentives, this may hold some promise. I can also envision large conferences where identifications can be moved from badges to wearable devices. Interesting that Salesforce is capturing this market first.
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Basic/ Digest... In the past CRM initiatives that got funding were focused on “pipeline management” projects, says Wilson Raj, global director of customer intelligence at SAS . “Now, we’re talking about advanced marketing, process re-engineering, mobile, deeper data analytics—all around digitally-savvy marketplace.”
We are seeing this already in certain sales and marketing apps, which combine self-learning, predictive analytics with human input from the sales reps, to predict which deals will close and which will not. Even better, some can tell you what additional steps would be needed to push a deal over the finish line.
Increasingly Salesforce.com is the “IBM” of the CRM world; not only was the company instrumental in putting the Software-as-a-Service delivery model on the map, but it also helped showed that CRM could be a lightweight application–in useability that is. Functionally, it was robust enough to compete with the hard-core enterprise apps that it was taking on at the time.
So who knows, CRM market math’s may well change. Or maybe not. In the mid 2000s the CRM industry was spooked and terrified by the prospect that Microsoft would enter the space. It did …and little changed. The one thing that will stay constant is CRM’s popularity as the best software category to manage the customer record. Unless another category killer comes along, in which case the market math will really change.
__________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected). Via Marteq
Marteq's curator insight,
May 13, 2014 2:01 PM
Funny how this article points to marketing automation functionality and not necessarily CRM functionality! Regardless, SFDC will be a $50B company over the next 5 years, and indeed the next IBM (so long as SFDC does not get into the hardware business). |
Glad to see Act-On received a shout-out. Hootsuite misclassified, and should've been substituted with Oracle/Eloqua.