There are a number of techniques that allow print and digital to work together and produce joined up marketing that is greater than the sum of its parts.
Via Kamal Bennani
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Lydia's Marketing & Communication Consulting's curator insight,
June 27, 2016 1:08 PM
I've found hat content that is educational yet simple and thorough, works really well not just for getting new leads but in social sharing and exposure among industry influencers.
Teserae' Smith's curator insight,
June 28, 2016 11:09 AM
There are many ways to use content to generate leads. However, it’s also important to remember that there is no one solution to content marketing and lead generation. Depending on the nature and industry of your business, one method may be more effective than the other. The top 5 lead generating ideas for content marketing is: producing an e-book, write consumer case studies, create white papers and guides, host real life events, and lastly host a webinar. All of these leads seems to be effective depending on what industry one is using them for.
Marteq's curator insight,
May 5, 2016 1:03 PM
CT for the outstanding details.
marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
Harrison Baize's curator insight,
February 17, 2016 12:42 PM
A great, informative study that illuminates important aspects of a strategic, effective content analysis. The article does an excellent job of explaining critical, necessary steps in forming, as well as maintaining, an adequate examination of the use of content in social media marketing.
Simcha Lazarus's comment,
February 2, 2016 6:51 PM
Great list of tools, though I think I'm using all of these already. Except for Topsy, which sadly, is no more.
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Marteq's curator insight,
June 26, 2016 4:23 PM
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Friilance's curator insight,
May 6, 2016 3:53 PM
10 Powerful Visuals That Will Pump Up Your Content Marketing
Marteq's curator insight,
May 5, 2016 12:58 PM
marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
Pat Heffernan's curator insight,
March 13, 2016 11:46 AM
In the old days, knowledge was rare. Only teachers possessed it and to learn, you needed them to share it with you. For today's kids (and lifelong learners), access to knowledge is not an issue: the web offers unlimited knowledge to anyone with a web browser.
So as Beth Holland reflects in this post, learning changed.
And that impacts the old traditional method of taking notes to memorize and learn which also has to evolve.
She describes a system where note taking is combined with content curation to have students not simply go through the motions of learning but reflect on what they learn.
Wes Thomas's curator insight,
March 14, 2016 5:12 PM
In the old days, knowledge was rare. Only teachers possessed it and to learn, you needed them to share it with you. For today's kids (and lifelong learners), access to knowledge is not an issue: the web offers unlimited knowledge to anyone with a web browser.
So as Beth Holland reflects in this post, learning changed.
And that impacts the old traditional method of taking notes to memorize and learn which also has to evolve.
She describes a system where note taking is combined with content curation to have students not simply go through the motions of learning but reflect on what they learn.
eddy woj's curator insight,
March 17, 2016 6:41 AM
In the old days, knowledge was rare. Only teachers possessed it and to learn, you needed them to share it with you. For today's kids (and lifelong learners), access to knowledge is not an issue: the web offers unlimited knowledge to anyone with a web browser.
So as Beth Holland reflects in this post, learning changed.
And that impacts the old traditional method of taking notes to memorize and learn which also has to evolve.
She describes a system where note taking is combined with content curation to have students not simply go through the motions of learning but reflect on what they learn.
Marteq's curator insight,
February 16, 2016 7:39 PM
Both are measurements that are solely due to CX. |