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Need Creative Inspiration? Do Something Boring

Need Creative Inspiration? Do Something Boring | Consultancy Matters | Scoop.it

Doctors use the “universal pain assessment tool” to measure how uncomfortable their patients are. It’s a simple mechanism made up of smiley (and sad) faces. At one end of the spectrum is “pain free,” and on the other is “unimaginable, unspeakable pain,” with “tolerable” and “utterly horrible” falling in between. It’s not terribly scientific, but the tool helps medical professionals download your pain data from a little chip in your brain, so to speak, making it one of the best and fastest assessments at doctors’ disposal.

It’s not just pain that’s difficult to quantify–so is the human experience generally. But researchers have devised tools to study other mushy concepts, too, including creativity. And in the process we’ve learned there’s at least one thing that tends to nudge people into measurably more creative thinking: boredom.

Via The Learning Factor
CCM Consultancy's insight:

Participants were asked to leave their phones out of sight while in transit, including ignoring any impulse to walk and text, etc... This helped clear their minds for creative ideas. So the next time you’re getting coffee, as you slowly make your way to the front of the queue, just let your mind wander instead of scrolling Instagram or checking email.

The Learning Factor's curator insight, November 5, 2017 5:17 PM

Cutting out distractions doesn’t just clear space to focus. As author and podcaster Manoush Zomorodi explains, it can also lead to boredom-induced creativity.

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3 Key Marketing Takeaways from Simon Sinek's "Start With Why"

3 Key Marketing Takeaways from Simon Sinek's "Start With Why" | Consultancy Matters | Scoop.it

Why do some companies achieve things that completely exceed our expectations, defying all our assumptions for what's possible?


This is a question that Simon Sinek asks the audience as he begins his famous Ted Talk. Sinek, a bestselling author and INBOUND 2014 keynote speaker, set out to discover why companies like Apple have been able to achieve such extraordinary success, while others with the same resources have failed.


He explains it through his idea called "Start With Why." And as it turns out, his findings have important implications for inbound marketers too....


Via Jeff Domansky
CCM Consultancy's insight:

Do you know your company's "why"? Think about the core purpose of your business, and then think about how you market your products or services. Are they aligned? As Sinek has found, having loyal customers is all about attracting the people who share your fundamental beliefs. Remember: People don't buy what you do. They buy why you do it.

Jeff Domansky's curator insight, May 15, 2014 2:38 AM

How Simon Sinek's "Start With Why" applies to important inbound marketing strategies.