The Boston Consulting Group has partnered with world-renowned photographic agency Magnum Photos and designers Kram/Weisshaar to create a cutting-edge exhibition to celebrate its 50th anniversary.
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Here's a simple and powerful campaign idea from UN Women using real suggested search terms from Google's autocomplete feature.
Alessandro Rea's insight:
Campaign creator Christopher Hunt, head of art for Ogilvy & Mather Dubai, offers this summary: “This campaign uses the world's most popular search engine (Google) to show how gender inequality is a worldwide problem. The adverts show the results of genuine searches, highlighting popular opinions across the world wide web.”
Each ad's fine print says "actual Google search on 09/03/13." While Google users in different countries are likely to get different results, a quick test shows that several of these suggested terms definitely come up in U.S. searches. Since its creation, autocomplete has become a popular device for social debate and even inspired a recent epic visual from xkcd, but these ads do a stellar job driving home the daunting fact that enough people around the world share these vile opinions that Google has come to expect them. Check out all the design versions after the jump. Via Design Taxi. 
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Carlsberg Puts Friendship To The Test In Latest Ad Campaign - DesignTAXI.com
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When branded content is done well, it's hard to argue against making room for it in your company's ad budget. Via Ally Greer
Ally Greer's curator insight,
February 7, 2013 6:27 PM
When you do it right, you'll end up saving money on advertising, SEO, and content marketing. |
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Volkswagen's latest ad Woofwagen shows dogs with their head out the windows of VWs as part of a new campaign that lets you search for car models by... Via Alberto Favret
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Honda's new CR-V 1.6 diesel film demonstrates that not everything is what it first seems. Through the ingenuity of its engineering, Honda has designed a fuel...
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Nowadays, you can't even leave the house without being subjected to an array of advertising. There's ad's on buses, billboards, leaflets and plenty of other
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The campaign has won the 2013 JAGDA award for best poster and will be on display, along with other entries, at Midtown Designhub in June. More info + photos here
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BCG has asked the authors to engage in a collaborative effort to interpret and translate its Game Changing program (produced in collaboration with Edelman PR) – five sets of actions for companies in an age of economic restructuring and rising uncertainty – into an impression of the fundamental societal shifts that will impact our collective future.
Five Magnum photographers documented the personal, human impact of these conditions in 10 locations on five continents: Alessandra Sanguinetti in Bogota and Silicon Valley, Alex Majoli in Lagos, Abu Dhabi and Doha, Jonas Bendiksen in Istanbul and Stockholm, Olivia Arthur in Mumbai and Shanghai, and Gueorgui Pinkhassov in Jakarta and Seoul
Entitled Now is the Time this exhibition, conceptualised and designed by Clemens Weisshaar & Reed Kram and curated by Martin Parr, is visiting 30 international cities.