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Different uses of creativity
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Volkswagen's New Campaign Likens Car Models to Dog Breeds

Volkswagen's New Campaign Likens Car Models to Dog Breeds | Creative_me | Scoop.it
From www.fastcocreate.com - October 23, 2013 12:56 PM
Volkswagen's latest ad Woofwagen shows dogs with their head out the windows of VWs as part of a new campaign that lets you search for car models by...

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DA BILL 04: “UN’IDEA NON È UN’EQUAZIONE”

DA BILL 04: “UN’IDEA NON È UN’EQUAZIONE” | Creative_me | Scoop.it
From www.billmagazine.com - November 14, 2012 9:49 AM

L'anno è il 1961, il contesto è l'American Association of Advertising Agencies. Bill Bernbach parla di creatività, cos'è e quanto conta in pubblicità. Un discorso, inutile dirlo, ancora oggi attualissimo.

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