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Scoop.it!
While technology alone can’t produce great marketing, great marketing today depends on the strategic use of technology and data to uncover even the tiniest customer insight or opportunity to make deeper connections and add value. Via Eric_Determined / Eric Silverstein
Darcy Bevelacqua's insight:
Data and customer insight combined with journey mapping help you get insight into the ways you can add value for your customers. 
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"While #technology alone can’t produce great #marketing, great marketing today depends on the strategic use of technology and #data to uncover even the tiniest customer insight or opportunity to make deeper connections and add value."
Do you agree?
As you identify your customer journey, implement solutions at every touchpoint, learn and adapt, you can then focus on delighting your customers every chance you are given.