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L2 conducted a study to assess the digital performance of 382 leading consumer brands in the world, drawing them from eight verticals across 17 platforms and concluded that they are active, on an average, on seven social platforms each.
The researchers also found out that presence across lots of social platforms does not guarantee greater engagement from fans. It was also observed that local networks are capable of delivering better results in areas where they have a strong social presence instead of bigger sites like Facebook and YouTube....
Via Jeff Domansky
World's leading consumer brands have got different strategies and focus on various social media sites. But is it working in favour? A report with valuable insight for marketers.
A must-recommended read. These leading brands have already built a powerful offline advertising campaign. As expected and as by the help of social media, they must have attracted hundreds of new leads every month.