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![Video Is the New Face of Content Marketing [Infographic] | Customer Engagement | Scoop.it](https://img.scoop.it/pdGlRbvqFB76gMAqeiplWDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Video Is The New Face of Content Marketing and Those That Include Video in Their Digital Marketing Strategies See Greater Engagements with Target Consumers. Via Brian Yanish - MarketingHits.com
Darcy Bevelacqua's insight:
Co
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When I was a kid, I loved spending hours poring through Choose Your Own Adventure and Fighting Fantasy books. The idea that you get to dictate what happens with the…
Laura Luckman Kelber's insight:
Very cool way to engender engagement.
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Answers Corporation, a premier provider of cloud-based voice of customer solutions and owner of the leading Internet brand Answers.com, has released f
Laura Luckman Kelber's insight:
Not surprising, but for those C-Suite decision-makers this makes a strong case for a more strategic focus on human relations and a need for marketing and customer service to be planning long term with their HR partners.
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As we look to 2015, rather than speculate what top retailers will focus on, Boston Retail Partners asked them about their priorities in a series of surveys over the past year. Via Laura Luckman Kelber
sharon lewis's insight:
I am both intrigued and spooked-out by the evolution of technologies that will allow retailers to identify customers when they walk in the store via their smartphones. A guided shopping experience in-store. Hmmmm
Laura Luckman Kelber's curator insight,
January 5, 2015 11:52 AM
2015's the year retail takes on omni-channel in a serious way.
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Pop-up shops provide a great opportunity for your ecommerce company to build relationships between your customers and your brand.
Laura Luckman Kelber's insight:
Pop-up shops as communication vehicles are another way to look at event marketing and create strong engagement for your brand.
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One of your best assets as a small business is your connection with your customers and the connection they feel to you in turn. Via Kamal Bennani, Pantelis Chiotellis
Darcy Bevelacqua's insight:
Simple ideas for using a loyalty program- gamification to make it fun, collecting email addresses, offering discounts and check in specials and making your customers the center of your business.
Karlo Rodriguez's curator insight,
December 19, 2014 11:22 AM
they love me. They love me not. Customer loyalty is tricky business. small business owners need to get creative when it comes to acquisition and retention of their customers. again, creativity is key particularly nowadays when customers have a myriad of options both online and offline. Enjoy this article! #mysaba #sabizalliance #smallbusiness
John Norman's curator insight,
January 9, 2015 8:18 PM
Even a millionaire like something for nothing. Its human nature.
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Proximity marketing is about more than just vouchers and coupons.
Laura Luckman Kelber's insight:
interesting ways to use technology to create seamless offline/online experiences
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If you want to deliver consistently great service and a sustainably great customer experience, your leadership focus needs to be different from what’s required to maintain production capacity in manufacturing.
Darcy Bevelacqua's insight:
Management must help the company focus on invvoation not just doing the same as others.
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What’s that? You want one more SEO trends roundup before the end of the year?
Laura Luckman Kelber's insight:
Engaging content and design will increasingly impact your SEO
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One of the main ways to develop a strong, loyal customer base is to create a community feel through social media and PR. This can often require a detailed strategy as well as a deep pocket and the luxury of time.
Erica Laing's curator insight,
December 29, 2014 1:08 AM
How online presence links to brand loyalty.
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Immersive, seamless web experiences that attract and engage customers for lasting relationships require updated platforms and flexible infrastructure.
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In today's omnichannel environment, loyalty programmes must consider many factors.
sharon lewis's insight:
The very last sentence of this article says it all: " The key goal of a loyalty scheme must be to promote and retain brand advocates, not to drive sales"
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Laura Luckman Kelber's insight:
Not just for luxury retailers, interesting insights and ideas for all retailers
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Hilton Worlwide officials seek global brand loyalty, customer engagement and unique customer experiences through Hilton @PLAY in strategic partnership with Live Nation.
Laura Luckman Kelber's insight:
A great modern take on a "loyalty program"
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Download the free report to read Gartner’s key findings, strategic planning assumptions, and practical recommendations for customer engagement in 2015 and beyond.
Darcy Bevelacqua's insight:
Gartner is not as well known as Forrester but they provide solid technology evaluations and are worth reading.
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Different social media sites offer different virtues for your business. Here's how to optimize each one based on when you post. But what savvy social media users know is that there's a science to getting it right--all it takes is some knowledge and forethought, and anyone can be well on their way to posting engaging content. Thanks to this infographic from online payroll company SurePayroll’s blog, we know the best and worst times to post. Via Lauren Moss
Darcy Bevelacqua's insight:
Social media needs to be customized to our business - use this as a guideline and then measure what happens to make the right decisons for you.
Brian Mawdsley's curator insight,
November 13, 2014 5:43 AM
Best and worst times to post on Social Media
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As we look to 2015, rather than speculate what top retailers will focus on, Boston Retail Partners asked them about their priorities in a series of surveys over the past year.
Laura Luckman Kelber's insight:
2015's the year retail takes on omni-channel in a serious way.
sharon lewis's curator insight,
January 10, 2015 10:56 AM
I am both intrigued and spooked-out by the evolution of technologies that will allow retailers to identify customers when they walk in the store via their smartphones. A guided shopping experience in-store. Hmmmm
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Laura Luckman Kelber's insight:
Organizations need to restructure to better focus on the omnichannel experience for customers. Customers don't care that an offer is not financially viable online but is offline for a business.
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It’s no surprise that companies of all sizes flock to Twitter’s 271 million monthly active users...
sharon lewis's insight:
Brands can address more of their Twitter mentions if they create unique twitter handles: The twitter handle to address customer service issues should be distinct from the handle used to address potential sales and cross-sell opportunities. In turn, you can realize more productive roles for the social media team members.
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The holidays are almost upon us, and recent surveys confirm what many business owners have suspected: social commerce, and the use of mobile channels, is increasing and will have a huge impact on 2014 holiday shopping behaviors. The shift toward social shopping highlights trends that impact both business-to-consumer and business-to-business (B2B) purchasing. As reported by MarketingLand, mobile and social channels will play a significant role in holiday shopping this year. In an online survey of 1,000 smartphone owners, sponsored by MarketLive.com, one in three shoppers stated they plan to make more than 50 percent of purchases via mobile devices. Thirty percent of respondents reported having made a purchase as a direct result of “engagement with a social networking site” within the past year. This is up from 18 percent the previous year. And, as consumers become increasingly web and mobile-savvy, and vocal in their online reviews of their likes and dislikes, we will begin to see what some are describing as the “consumerization” of business-to-business purchasing behavior. So, while not all consumer shopping activities translate to the B2B purchasing model, many do.... Via Jeff Domansky
sharon lewis's insight:
How many of your own holiday purchases were made on a mobile device this season?
Jeff Domansky's curator insight,
November 14, 2014 2:30 AM
Attention mobile shoppers. Research says you'll be spending big time on your smartphone this holiday season. 
Amanda Nadon-Langlois's curator insight,
November 14, 2014 9:11 AM
Online shopping is forever growing. Businesses should consider making this available for their consumers.
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If you think a business based on building electric components is boring and static, think again! The executive team at Schneider Electric is transforming the 25 billion euro company into one that is key player in building smart cities, smart factories and smart homes. And under the leadership of CMO [...]
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In today's post I explore: What happens when companies spend huge sums of (marketing) dollars on customer acquisition when they can't even keep the customers they have because their products, services, and experience stink? Via Eric_Determined / Eric Silverstein
sharon lewis's insight:
Often referred to as "the leaky bucket syndrome", companies are loosing money when customers leave as often as they come on-board through the acquisition process.. This article re-iterates some great stats on the financial power of customer retention programs. How many companies do you see making an effort to keep your business as a customer?
Eric_Determined / Eric Silverstein's curator insight,
December 17, 2014 2:13 PM
"Customer retention is paramount to acquisition!" Do you agree? What are you doing to build and nurture your current customer relationships? Annette shares valuable facts: 1) A 5% reduction in the customer defection rate can increase profits by 25-95%. -Bain & Co/HBR 2) A 2% increase in customer retention has the same effect as decreasing costs by 10%. -Emmet and Mark Murphy 3) The probability of selling to an existing customer is 60-70%. The probability of selling to a new prospect is 5-20%. -Marketing Metric 4) Customer profitability tends to increase over the life of a retained customer. -Emmet and Mark Murphy 5) 55% of current marketing budget is spent is on new customer acquisition and only 12% on customer retention. -McKinsey 6) It is 6 to 7 times more expensive to acquire new customers than it is to keep a current one. -White House Office of Consumer Affairs 7) A 10% increase in customer retention levels result in a 30% increase in the value of the company. -Bain & Co 8) Most important marketing objectives? 29.9% think it should be customer acquisition, and 26.6% think it is customer retention; however, 62.2% admit that they concentrate on customer acquisition, with only 20.6% focusing on customer retention. –Emarketer 9) 80% of your future profits will come from just 20% of your existing customers. -Gartner 10) A 10% increase in customer retention yields a 30% increase in the value of the company. -Bain & Co 11) Repeat customers spend 33% more compared to new customers. -Laura Lake
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Laura Luckman Kelber's insight:
Location based is going to be the big data of 2015, get ready
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Tiago Soromenho, founder of Mozido's StickyStreet mobile loyalty solution, gives his view on why this is still a longstanding issue. Via Paulo Gervasio
sharon lewis's insight:
Value and Convenience. How does this play into the customer selection to use mobile payments, physical plastic cards or cash?
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This blog post is spot on. So many Realtors do not get it when it comes to using video in their marketing and listings. The industry has changed and clients know that - they are the ones changing our industry! We utilize video for communities we represent as well as in all of our real estate listings.