Facebook is all about connecting with others. Your connections are called “friends” whether you actually know them in real life or not. Men and women both friend others on the network, but they’re very different in how they do it.

Social media has become ubiquitous. It seems like everyone has a Facebook or Twitter account these days. It’s actually more common to hear some say, “Message me on Facebook,” than it is to hear them say, “call me” or “email me”. Social networks have become our online homes where we interact and communicate with friends and family, as well as with businesses that we patronize.

It’s a social world out there, but there are some striking differences between how different people use those social networks, particularly when comparing the different ways that men and women use Facebook...

Via Jeff Domansky, Marco Favero, massimo facchinetti