The corridor of uncertainty: The invisible campus - part-time online students | digital marketing strategy | Scoop.it
If you look at most university websites you get the clear impression that their target group is between the ages of 18 and 23. That of course is the traditional target group but is far from reality at many institutions as the demand for higher education among the population over 23 grows rapidly. Many universities have been working with extension programmes and professional development for many years but still there are seldom photos of older students studying at home or in the workplace. Somehow the traditional university profile is the preferred one and the one most institutions identify most closely with. The younger students are of course the ones who fill the campus and use the often expensive and impressive buildings and classrooms. Furthermore they commit themselves to at least three years of full-time on campus studies which also forms the basis of the university's funding. Basically campus degree programmes and research are what the institutions are designed for. Everything else is an optional extra (though I'm fully aware there are glowing exceptions, but all too few).

Via Alastair Creelman