Why arent influencers making more use of LinkedIn? Contributor Kirsty Sharman examines in this post.
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Why arent influencers making more use of LinkedIn? Contributor Kirsty Sharman examines in this post.
Rescooped by malek from Digital Brand Marketing |
"Influencers are going to start disappearing. Brands are going to start realizing the amount of followers you have doesn’t mean shit."
So wait, you mean I could have been paid for this? Always a day late and a dollar short on this kind of stuff (lol). Marty
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Social media influencers can help you increase brand awareness and engagement, but first, you need to identify these people.
To give your brand a human voice, you need influencers. A short guide to identifying target influencers.
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The people who you want to know are the influensters. Influenster is a product discovery platform and reviews site that enables consumers to find new products, and gain fresh insight and tips about new products so that all members can make better informed shopping decisions.
And we’re talking five million plus honest product reviews from 1.5M+ socially active trendsters, on over a million products for consumers to discover.
There’s also a gamification aspect to it, allowing trendsters and influensters a chance at receiving more new products....
This product discovery platform and reviews site enables consumers to find new products, and gain fresh insight and tips about new products so that all members can make better informed shopping decisions. Recommended reading for marketing pros. 9/10
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Consumers trust recommendations from other consumers far more than they do branded content. With that in mind, businesses are jumping in head first. Unfortunately, the process can get out of hand pretty quick, but here’s the good news: As businesses start to see the importance of working with bloggers, more tools are becoming available to empower marketers to run seriously smart campaigns.
From finding the right bloggers to managing outreach to tracking campaigns, here are some of the best tools to manage blogger campaigns from start to finish....
Hoping to start some partnerships with bloggers? Lauren Jung shares tools that can help take some of the stress out of the process.
Rescooped by malek from Digital Brand Marketing |
Dr. Jim Barry of the Edu-Tainment Social Content Marketing blog has put together a list of the top social media influencers (with yours truly on it!).
The good Doctor has written up a fascinating, detailed post on the 4 archetypes of these influencers, describing the traits and types of influence they have in the industry, including:
Educators – provide help and insight
Coaches – engage and assist (you’ll find me here!)
Entertainers – engage and inspire
Charismatics – provide insight and inspiration...
Follow the Top Social Media Influencers of 2014 by Douglas Karr on Marketing Technology Blog
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These (mostly) free Web-based mechanisms enable brand managers to find people with a particular type of expertise in specific parts of the world.
Bullseye, Thank You Rami for sharing
How to reach influencers to go viral using the right tools
Thanks Malik for sharing - always looking for new ways to understand who actually has influence and how you measure this
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it's not what you know, but who you know.
Excellent advice on how to deal with influential people to get them to help you, from long-time technology analyst, blogger and startupper Marshall Kirkpatrick.
(Marshall has recently launched a new web app, that focuses exclusively on helping you find who is really influential in your areas of interest. The app is called Little Bird and you can go and request a free trial on the site.)
What he suggests is to invest in building long-time, high-value relationships, by using the tech tools like the one he's created, to get to know more about the people you are interested in, before you reach out to them.
The more you know who they know, what they like as well as what they have written and what brands and people they are not aware of, the easier it will be for you to reach out and provide useful information, insight and advice to them.
Rightful. Correct. 8/10
Full post: http://getlittlebird.com/2013/05/i-found-the-leaders-in-my-field-now-what/
Rescooped by malek from Curation, Social Business and Beyond |
My friend Mark Bartikoski brought this article and infographic to my attention. It was posted on Business 2 Community..
Whether we like it or not, Klout is here to stay, brands use it to find influencers who will in turn become advocates, companies use it when they're interviewing perspective employees and many of our peers pay attention to it too.
Once scrutinized for its methods and criticized as being nothing more than an online zodiac, Klout has nevertheless secured its place in the social media...
Included in this piece is a tip sheet to help you raise your score.
How does Klout measure your score?
**The number of people you influence + how much you influence them + how influential they are = your Klout Score
What goes into your score?
**Retweets and mentions
**Comments, wall posts and likes
**Tips, to-do's, done
**Comments, shares, +1s
Each user gets 5 +K each day to distribute to other users they consider influential
Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read article and see infographic + tip shee
:Infographic by: RM Sorg WallStreetBranding
Read article and see infographic here: [http://bit.ly/NhrOaZ]
Rescooped by malek from Curation, Social Business and Beyond |
I chose this infographic and article from Blackbaud because it helps you go from social media to social business. It was written for non-profits but it definitely applies to any business as well.
By understanding how to evaluate people by their degree of influence and their ability to help change behavior in others can be invaluable to you and your organization.
**It's also important to use this information to understand how you and your organization fit into this mix. They say knowledge is power, once you have a clearer picture, you can shift what you're doing and take your business or cause to the next level for greater results.
Intro:
"Understanding the Value of Your Social Media Influencers: How to Identify and Empower Those Who Can Engage an Entire Community!
(Download the White Paper Today!)"
Here are some highlights:
**Learn how to use the information your consitiuents are sharing to attract more people to your mission, campaign.
**Learn how to analyze your database and assign social scores to engagers that represents their ability to interact with and influence others across their online networks
**Based on the social score you assign to these individuals, you can then segment them into one of four categories, each of which plays a diferent role on social networks, relevant to your business
Here are the categories:
Key Influencers - They have a powerful impact not only the people they know but also others they don't know. Their posts are widely spread and shared by more people than many other people
art
Engagers - These people have well-established social networks and are strong influencers of people they know personally
Multichannel Consumers - They enjoy keeping up with social media conent and occasionally participate. Their influence is not a dominent part of their persona
Standard Consumers These engagers read and watc updates more than they create new content or make comments. They are more influenced by family and friends.
Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read article and see infographic here: [http://bit.ly/N4a2Km]
the majority of LinkedIn users see the social networking site for business more as a platform to host their CV than a place to share their work as an influencer. This needs to change