Hilarious and Depressing Video Exposes How Phony Local TV News Has Become | digital marketing strategy | Scoop.it

Conan O'Brien shows how America's #1 source of news has been infiltrated by press release garbage.... “Ripping and reading”—a nickname for the practice of taking a press release and reading it on air—is a disturbing trend that has disseminated on local newscasts. In December, comedian Conan O’Brien took on the practice in a hilarious segment featuring a spree of local news anchors reading the same words from a press release about Christmas gifts....


Via Jeff Domansky