I opened my Twitter account a few years ago, but for a while I didn't have much to show for it. As of April 27, 2014, I had never posted a single tweet and had a mere 85 followers.

From a professional standpoint, that was a problem. I'm the head of a sales training and consulting firm that specializes in applying behavioral science—the study of how the human brain makes choices—to business and sales. I knew I needed to communicate better with more prospective clients, and I wondered what would happen if I applied my science background to boosting my social media reach.

 

So I decided to set myself up as a guinea pig. But from the outset, I made one rule: I'd never spend more than 15 minutes a day on Twitter. Instead, I'd have to use some behavioral science–backed strategies to produce the greatest results in the shortest amount of time.

Via The Learning Factor