The survey included some of the most common questions asked by marketers beginning new blogs, like how often to blog and how long posts need to be. This is great data to benchmark your progress as you get started. There are a few more questions on the original post, as well as expert analysis on each one of the questions.

 

How Frequently are Bloggers Publishing?

 

There are more bloggers that are blogging 2-6 times per week, although that number is down slightly from last year. Both daily and weekly bloggers have increased since last year, and those are good targets to hit. If you are currently blogging a couple of times a month, try to get to weekly and if you are publishing a few days a week, see what it would take to get to daily. Ignore the 15% of bloggers that are blogging irregularly, because from a business perspective, you will see greater results by blogging regularly and more often. This doesn't mean publish just for the sake of publishing, but a regular cadence of solid posts will be more likely to catch on with your readers....

Via Jeff Domansky, Os Ishmael