The second biggest search engine on the planet and the most popular video sharing platform, YouTube is often an untapped source of social media influence for brands. Due to the unique way the platfor…
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digital marketing strategy
Think | Visualize strategic marketing planning Curated by malek |
Rescooped by malek from Content Creation, Curation, Management |
The second biggest search engine on the planet and the most popular video sharing platform, YouTube is often an untapped source of social media influence for brands. Due to the unique way the platfor…
Rescooped by malek from AtDotCom Social media |
Facebook Stories have not yet been released for Facebook Pages. But that doesn’t mean businesses can’t benefit from thei
In this latest video podcast interview on Curatti Keri Jaehnig, owner of Idea Girl Media, discusses how to effectively use Facebook Stories for your business.
Brand ambassadors can take advantage of Facebook Stories even though this is not yet available for Pages.
Use Facebook Stories to Build Your Brand
Facebook Stories are available on profiles for mobile users. I agree that in order to bring more visibility you need to take advantage of this powerful real-time video tool.
Jeahnig explains exactly what this feature can provide for your marketing.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Read full article here: http://ow.ly/DY7730ctEhI
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Rescooped by malek from AtDotCom Social media |
In this post, you’ll learn how a link profile can help improve your local SEO. The infographic contains further tactics for improving local search ranking.
I selected this article from Curatti written by Shane Barker because he explains how to improve your business's local ranking in search.
Useful tactics that will greatly improve your SEO strategy.
How to Improve Your Link Profile
There are many different factors that can affect SEO ranking. I agree that understanding a link profile will help your local business get seen online.
Barker provides great insights on how your link profile can bring leads to your website.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/opjq305ZthG
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Rescooped by malek from Content Creation, Curation, Management |
Brand image can be roughly explained as your brand’s personality. As with everything else in marketing, brand image can’t be built in
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Most brands have some form of newsletter to connect with customers. But for many brands, more emphasis is placed on getting people to sign up than on giving
"Find amazing things. Put the hours in. Get known for finding great likeminded stuff."
Rescooped by malek from Curation, Social Business and Beyond |
If you polled your consumers right now, would all of them say that they trust you? Are you 100% sure? More than ever, competition is fierce and customer loyalty hard to come by in almost any market. Consumers are becoming increasingly skeptical as they receive Dozens or perhaps even hundreds of brand messages daily, both …
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With Instagram redesigning its logo and Budweiser temporarily changing its name to America, now is a good time to look at the challenges that companies face when rebranding.
it's all about constantly evolving to improve user experience.
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you can become that permanent fixture in consumer imagination. Here are 7 smart ways to help make your brand more visible to consumers and seriously boost your sales.
Expand your network with referral programs and you’ll reach a wide audience which is genuinely interested in what you’ve got to offer.
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Here are five infographics that speak to the importance of brand authenticity—and that help reveal what companies need to do to build trust with customers.
a good collection of infographics, #5 explore real-world examples of brand authenticity from companies like Taco Bell, McDonald’s and Patagonia.
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Successful brands don’t just set out to entertain and engage via content – they play to core emotional motivations in a disciplined way, says Philip Otley.
Emotions can exert a more powerful behavioral effect than purely rational decision-making.
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Why brands are going to finally move on from emojis.
Leave it to marketers to take something fun and make it yet another dubious marketing tactic
emojis humanize boring text and social media posts
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Do you want your brand to be a faceless, cold, and corporate environment with one dull voice? Of course not! Here's 7 ways to humanize your brand.
Showing the real people behind the work is something that helps build trust with potential customers and also helps extend the longevity of a client’s likelihood of staying on.
Rescooped by malek from Business: Economics, Marketing, Strategy |
Rebranding can be an effective tool for growing your business, but it should be given a lot of thought.
Rescooped by malek from AtDotCom Social media |
Brand Ideals
Learning your company's "brand ideals" may be the most important branding work few startups accomplish. SEO and content take a backseat to widget development for most startups.
Yet isn't the most important question WHERE are the points of connection with potential customers and/or investors? The latter, investors, receive plenty of attention when they are easy. Investors want CONSUMERS and lots of 'em.
So the best way to connect with investors is to connect with consumers and the best way to connect with consumers is to know, articualte and share your "brand ideals":
* Eliciting Joy: Activating experiences of happiness, wonder, and limitless possibility.
* Enabling Connection: Enhancing the ability of people to connect with each other and the world in meaningful ways.
* Inspiring Exploration: Helping people explore new horizons and new experiences.
* Evoking Pride: Giving people increased confidence, strength, security, and vitality.
* Impacting Society: Affecting society broadly, including by challenging the status quo and redefining categories.
Those "brand ideals" come from Grow: How Ideals Power Profits At The World's Largest Companies by Jim Stengel and is a must read for any startup entrepreneur who wants investors....after they've won the hearts and minds of consumers.
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Wondering how to make your content go viral, getting into several different networks? You might just be making a key mistake, such as lacking a directed strategy.
brand-hype-free content works infinitely better than overly self-serving efforts.
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It's your ticket to reaching an audience that doesn't even know they need you.
Rescooped by malek from New Customer - Passenger Experience |
Some have predicted that digital technologies will hasten the demise of brands because customers will have ready access to information they need to make purchase decisions, and “brand” will therefore become less relevant. Others have prophesied an increasing importance of brand as a simple way to evaluate choices in an era of information overkill.
dramatic shift in the strategic approach to marketing over the last 10 years.
Rescooped by malek from Must Market |
Brands are under attack by 5 Ninja:
* Death of Traditional Media.
* Mobile Me.
* Clean Slate Brands.
* Social Media is a Conversation.
* User Generated Content. and the rise of online communities.
What are the most powerful ninja attacking your marketing? How will you defeat attacking Ninja horde?
Coming from FMCG background, I can't help but notice the digitalization of Coupons.
Rescooped by malek from visualizing social media |
When you're in a great brainstorm meeting and the creative juices are flowing, it's easy to get carried away. Before you know it, you're pitching ideas about cats in tuxedos and wondering if there's any room in your video budget for a Michael Bay-style explosion. And while that all sounds great in the room, those ideas may not get you the results you really want. Effective branded content is created strategically with the intent to serve your brand's goals. Next time a light bulb goes off, ask yourself these 5 questions to find out if your branded content idea is really that good.
Have a look at these 5 ways to understand if your branded content is effective !
Rescooped by malek from Must Market |
We count down the 20 brands that have made the most impact on the world, and speak to leading design and branding experts to find out why they work so well.
Iconic brands are instantly recognizable, Coke is on top. The "Do Goods" and the "Greens" are rumbling.
Ens diu el perquè dels colors i la forma dels logotips de marques molt conegudes.
Rescooped by malek from Great Infographics |
Blogging Is Important For Brands because, blogging is one of the most important and trusted method to promote brands for many years.
Beyond The Stats
This is a great Blogging For Brands Infographic, but there is more to why brands must blog than stats. We live in a connected age when anyone can get to know anything.
Blogs create a sense of VOICE. They have a tone and a rhythm that communicates mountains of information about what a brand is really about. Blogs help supply the brand advocates any company depends on with social ammunition and fodder for their own blogs.
Blogs also react to what is happening NOW. If there is a national story an active blog is a great place to share your take. If there is a ripple in your brand's fabric a blog is a great place to iron out the wrinkle.
This is not to say that blogs are defensive. Blogs imply a promise - we will share on a regular basis and you (our brand advocates) can comment, participate and inform our efforts. Blogs say you are in this WITH US (visitors and brand advocates).
The collaborative idea of a blog can help a brand match its walk and talk, create a distinct tone and become a hub for all social marketing. Blogs are a must for brands and for many more reasons that captured in this excellent infographic.
People love to hear from people directly, not companies. Trust can be built up faster for brands through the people, not corporate advertising.
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As a marketer, how do you get your content marketing on track to drive results? Focus on the three D's of content marketing: development, discovery, and distribution.
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Nearly every business in the world has considered using social media for their brand (or at least been told by someone to do so).