Businesses can touch customers and clarify corporate values by creating a powerful narrative.
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digital marketing strategy
Think | Visualize strategic marketing planning Curated by malek |
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Businesses can touch customers and clarify corporate values by creating a powerful narrative.
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Since its inception in 2012, Digital Content NewFronts presentations have been all about convincing marketers to double down on digital video. But this year's extravaganza seeks to raise the bar, with publishers adding more sophisticated virtual reality and 360-degree storytelling into the mix.
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"To get real-time storytelling right, marketers need to rethink the storytelling process, emphasizing listening first and foremost. Many people, and in particular many marketers, have quite an idealised, romantic concept of the storytelling process."
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Stories are timeless representations of our experiences. We tell stories to make people laugh, to encourage friends, and even to spread celebrity gossip.
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Businesses Need Storytelling “Marketing is no longer about the stuff you make, but about the stories you tell,” said entrepreneur and marketing guru Seth Godin. On his blog he explained what make…
Good reminder for small business that stories are always better in connecting with consumers and prospects than just talking about yourself or your product.
It is all about building a storty telling culture. Tell the story of your success and your failure if you want to connect to a captive audience. I guess brand promotion can get an effective boost through the telling of stories of why they are better than others. The take away is that story-telling needs to be promoted in a big way as an effective way of connecting to people. Don't lecture, don't make a presentation of the successes you've achieved as an entreprenuer of a small scale business, rather tell the story of your success!
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If you’re spending a great deal of energy and hand wringing over how well your company is regarded in the marketplace, you’re not alone. It's a well-accepted fact that as the brand affinity needle drops or stagnates, companies are forced to ride down the slippery slope of lost market share, declining profit margins and damaged stakeholder enthusiasm.
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Let me tell you a story. It’s a bit about our past. A bit about our future but more importantly, it concerns what is happening right now. It is also a story that nears 2,500 words because our compl…
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Long-standing tenets of narrative still hold, but if we’re going to live and work in a m...
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25 online resources to get you started down the storytelling path and tell your brand story.
Your visitors disappear at the landing page?
It's all about the skill to retain visitors and turning them into leads, the ability to tell a robust brand story, one that zip and grasp their attention like a great novel or movie.
A useful resource, keep handy
Top-notch compendium using great sources and covering a range of important storytelling aspects
All and all good resources for business storytelling.
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There has been a lot of fuss about content marketing and how to make it work if you're a business. In frank and concise language, Marcus Sheridan explains how c
The laws of Consumer Attraction: content curation
Creatove waus tp sharing through social media, blogs, ebooks, and the like...
It seems to me that the more you learn the more there is to learn.
Read books to gain the edge.
A lot of the information learnt is common sense but means nothing unless put in action. JUST DO IT.
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Let's not forget songs were made to tell a story (Barry Manilow is my favorite). Alas, not any more
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This is a story of how we become adults and get lost into the business stuffs. We forget enjoying life, making and listening stories. This is one reason why com
An article to make your day.
Dear Karen, Who wants to be boring, and then again, who still believes in fairy tales; children, teachers…, not the people who are good with numbers and need to make important decisions! A few days ago I was told by my superior that I still have a lot to learn, that I seem to be living in an alternative universe where people still WANT to listen to fairy tales. Well, as helpless and childish it may seem, I do believe that you cannot take people for granted, you cannot patronise them in order to “convert” them, you need to try to understand them and their needs or they will be “converted” by the ones who do, or, at least are trying to. Thank you for your scoop and your comment. Good luck with your MBA students, they are lucky to have you!
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"Telling To Win", more examples to illustrate the power of storytelling.
If you ever doubted the power of storytelling I challenge you to watch thesde TVCs without being moved. Simple yet profound. A lesson for all of us in how to make genuine human connections. Okay, so they are tv commercials - it doesn't matter. There are terrible TV commercials but what these stories do in just 1-3 minutes is sheer brilliant storytelling. Well done to all involved.
Brilliant examples for emotional storytelling in advertising.
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Social Media Marketing Podcast 59, in this episode Simon Mainwaring shares the importance of tapping into the power of your fans to share your story.
Going for the jackpot: fans deal your story..very clever
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Businesses are getting better at telling stories through content - either video or text -- and that helps with branding. View these examples to get started.
Call it nostalgia, but the 1984 Apple commercial looks more inspiring every time I watch it!!
Mais uma ótima postagem da Karen Dietz sobre a importância da contação de histórias na construção e valorização das marcas. Não deixem de ler.
If you are trying to persuade your company to go with a story approach, it's always great to have some big guns to back you up. Save this for when you are doing your persuading to the unconverted. :-)