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Every brand has a great story to tell. But please, don’t call it content.
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Scooped by malek |
Scoop.it!
malek's insight:
"True emotional connections come from passion and passionate people are committed not because they’ve made a strategic choice, but because they have answered a calling and never felt like they had a choice".
One of the better articles I've read a out content marketing and brand storytelling. I love the point Greg makes about getting the emotional connection backwards. Just one of many pearls!