One of the most important aspects of an effective content marketing strategy is understanding your target market. Here are some areas to concentrat
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Rescooped by malek from Curation, Social Business and Beyond |
One of the most important aspects of an effective content marketing strategy is understanding your target market. Here are some areas to concentrat
Rescooped by malek from Content Creation, Curation, Management |
What makes a Blogging Champion? Persevering through the the planning process and continuing to write when you'd far rather giv
I selected this article from Curatti written by Adeel Sami
because it provides insights on how to keep the momentum in your blogging strategy.
It takes consistent dedication to make your blog successful.
How to Become a Blogging Champion
It's easy to to want to give up on your blog. I agree that you can be successful by realizing that the end results are rewarding.
Sami explains the best ways to keep your focus and stay positive.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Read full article here: http://ow.ly/MQ0t30bfb92
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Rescooped by malek from Business: Economics, Marketing, Strategy |
Have you tried putting together a list of top industry influencers?
Curating and publishing this type of list, while reaching out to featured influencers, is proven to create a large amount of exposure for your blog from a highly targeted audience.
This tutorial will walk you through the process. Though I focused on social media influencers, the process can work for just about any industry.
Rescooped by malek from Content Creation, Curation, Management |
Another thought-provoking piece by Tony Zambito. More people and companies are falling for the ‘Content Illusion’. You already know about it, but this is a particularly interesting perspective. It is another installment in our “Great Articles You may have missed” series. What Is The ‘Content Illusion’? In the past five years, the often-unquestioned hymnal hasMore
I selected this article from Curatti written by Tony Zambito because it explains the illusion of publishing too much content in order to stand out.
The right way to approach your audience is through high-quality content, not high quantity.
Correct Misguided Thinking for Your Content Strategy
The current thought is to put as much content as possible in front of your readers in order to grow online. I agree that we can lose focus on the quality of the articles by doing this.
Zambito explains the different misconceptions related to content planning and marketing.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123RF.
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Read full article here: http://ow.ly/s6By30aDSSZ
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Rescooped by malek from Content Creation, Curation, Management |
Over the last 5 years, the popularity of infographics in marketing has continued to climb. Thinking of creating one? Read these helpful tips
I selected this article from Curatti written by Susan Gilbert because it helps you improve your visual marketing with shareable infographics.
Visual graphics can be both fun and informative for your niche audience.
Create Infographics That Grow Your Following Online
People are drawn to appealing content that grabs their attention right away. I agree that infographics can help attract more subscribers and followers.
Gilbert shows you how to create graphics that audiences are more willing to share.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Featured image: 123rf.
Read full article here: http://ow.ly/x9eO30aBqyw
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Rescooped by malek from Content Creation, Curation, Management |
This article discusses the benefits of a long form content strategy, along with the warning that not all content fits this form
I selected this article from Curatti written by Shelly Kramer because it provides insight into how to effectively use long form content to capture more readers.
Why long form content is well received by your audience.
Long Form Content Success Strategies
Most readers prefer digestible, longer content. I agree that you need to write it in a way that adds value to your community.
Kramer explains the impact of long form content on your blog.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
.
Read full article here: http://ow.ly/iNl2309GWns
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Rescooped by malek from Business: Economics, Marketing, Strategy |
Few people see it as such, but content curation is more of an art than a science. There is no set formula, and the better your brush strokes are, the more likely you are to succeed. This is one of the reasons why some people/brands have more engagement on their social media pages than others. They just seem to ‘get’ their audience, and their audience ‘gets’ them. The more planned your content curation efforts are, the more likely you will be to enjoy its benefits.
Rescooped by malek from Curation, Social Business and Beyond |
This article contains 4 helpful tools and resources around improving Digital Marketing, Social Media Content and your Wordpress (Plugins)
Bookmark and keep handy. Some of the best new tools.
I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help create a successful digital content strategy.
Help create a more efficient WordPress website and content reach for your blog posts.
12 Great Digital Content Marketing Tools
With the right plugins and tools you can help your brand stand out. I agree that in order to attract more a larger audience it's important to take advantage of what's available.
Gilbert provides the best tools to help make your content reach a more successful one.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/h5tN30930IA
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help create a successful digital content strategy.
Help create a more efficient WordPress website and content reach for your blog posts.
12 Great Digital Content Marketing Tools
With the right plugins and tools you can help your brand stand out. I agree that in order to attract more a larger audience it's important to take advantage of what's available.
Gilbert provides the best tools to help make your content reach a more successful one.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/h5tN30930IA
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Rescooped by malek from Curation, Social Business and Beyond |
Content first, then leveraging social
I selected this article from Curatti written by Michael Brenner because it provides insights on how to create a vibrant content marketing hub for your business.
Brands need to develop their own digital content platform before leveraging social media.
Why Social Media is About Distribution
A brand-owned content platform will build an audience more than just relying on social media. I agree that you can reach more people by effectively reaching your target market with the information they are seeking.
Brenner explains how to create your own branded hub in an authentic and simple way.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/LjmA308PcKP
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Rescooped by malek from Digital Brand Marketing |
Our brain passively takes in dry information. However, when we are hearing or listening to stories, It is full
I selected this article from Curatti written by Scott Aughtmon because it explains the scientific process behind our brain response to compelling content.
Understand what drives people to respond to a story.
Study Reveals Engaging Content Wins Over Readers
The creative locations in the brain respond to certain types of storytelling. I agree that in order to attract an audience you need to understand what how they respond.
Aughtmon shows us how the mind if affected when presented with a catchy story.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123RF.
Read full article here: http://ow.ly/5oox306XfiI
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Rescooped by malek from AtDotCom Social media |
In the modern digital age, it has become significantly more difficult and challenging to capture the attention of the sophisticated consumer
Rescooped by malek from Curation, Social Business and Beyond |
In this article, Shelly breaks down the state of content marketing today and examine some of the biggest content challenges
A growing shift in consumer power calls for a growing content need, which faces a long list of challenges.
Rescooped by malek from Curation, Social Business and Beyond |
Your customers are telling you more than you can ever begin to imagine. Listening to what users are saying and hearing them are two different things
Rescooped by malek from Content Creation, Curation, Management |
According to the Content Marketing Institute, there will be a 75 percent increase in interactive content this year. Here are 4 ways you can can be creative
Rescooped by malek from AtDotCom Social media |
Is your business generating enough sales from your social media efforts? Would you like to turn your website subscribers into loyal customers? According to Statista, by 2018 there will be approximately 2.67 billion people who use social media worldwide. When it comes to building your business through social media, your blog is your greatest asset. …
Rescooped by malek from MiniTool Software Solution |
Looking for the latest and best tools to help you curate faster and in a more organized way? When it comes to productivity, I find these 10 tools the best
Rescooped by malek from BI Revolution |
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Scoop.it Crushes Wordpress
The @Scoop.it team has done an amazing job. Their content curation tool anticipates what is going to happen next beautifully as a stat we found by accident proves.
How does Scoop.it compare to Wordpress?
We wrote and Scooped a post on the 5 Reasons We Are Leaving Wordpress ( http://sco.lt/590bYn ) earlier. As we shared that post in our Web Design Revolution Scoop.it feed ( http://sco.lt/5Hy5Q1 ) we wondered how the tools would compare.
As we noted in our post the comparison isn't straight up. We've used Scoop.it longer, but we've put more time into Wordpress since 2014 (by far). So differences in usage may be moot, but results sure are not.
Results speak to many things including the "lean marketing" and critical role content curation plays in our marketing future as @Guillaume Decugis and the Scoop.it team preach. The biggest win is in the TIME to RESULT ratio. Scoop.it is a snowball rolling down hill now.
Momentum and good friends such as @massimo facchinetti, @malek , @Ana Cristina Pratas @Cendrine Marrouat - https://www.cendrinemedia.com and @John van den Brink (to name only a few) mean what any content marketer needs most - a supportive tribe of advocates - we have...on Scoop.it. Not so much on Wordpress.
How does Scoop.it compare on our 5 Reasons We're Leaving Wordpress?
* Spam - Had some in the beginning, but @Marc Rougier Guillaume and the team CRUSHED spam now threatening to choke WP.
* Unrealized Promise - Scoop.it under promised and over delivered vs. Wordpress
* Bad SEO - Our first feed, Content Revolution (http://www.scoop.it/t/curation-revolution ) has fallen to #6 after owning #1 on Curation Revolution for years. I'm to blame here. since I put so much time into Wordpress (who knew :).
* Crap Overload - Scoop.it is BUILT to filter the web's CRAP into effective content curation with tools such as their keyword based spider and community suggestions. Scoop.it FILTERS CRAP into meaningful content with ROI attached.
* Multi-platform Content Curation - That phrase describes Scoop.it's mission so they CRUSH WP here too.
No matter how you cut the stats, content curation beats blogging and Scoop.it crushes Wordpress (period, full stop).
http://sco.lt/590bYn
When stats confirm anecdotal evidence:
Good job @Martin (Marty) Smith , you nailed it, I had the same Scoop-it-first, feeling, and here you come with numbers and case for Scoop.it. It's all about shared interests (what you rightly called, tribe of advocates) and friendly platform. Thank you for mention
Rescooped by malek from Digital Brand Marketing |
Notwithstanding the viral content-marketing tam-tam keeps selling the idea of content curation as a miracle-shortcut to work less, produce more content and get all of the benefits that an online publisher would want to have, reality has quite a different shade.
To gain reader's attention trust and interest, it is evidently not enough to pull together a few interesting titles while adding a few lines of introductory text.
Unless your readers are not very interested themselves into the topic you cover, why would they take recomendations from someone who has not even had the time to fully go through his suggested resources?
Superficially picking apparently interesting content from titles or even automatically selecting content for others to read is like recommending movies or music records based on how much you like their trailers or their cover layouts.
Can that be useful beyond attracting some initial extra visibility?
How can one become a trusted information source if one does not thoroughly look and understand at what he is about to recommend?
This is why selling or even thinking the idea of using content curation as a time and money-saver is really non-sense.
Again, for some, this type of light content curation may work in attracting some extra visibility in the short-term, but it will be deleterious in the long one, as serious readers discover gradually that content being suggested has not even been read, let alone being summarized, highlighted or contextualized.
Content curation takes serious time.
A lot more than the one needed to create normal original content.
To curate content you need to:
(While it is certainly possible to do a good curation job without doing exactly all of the tasks I have outlined above, I believe that it is ideal to try to do as many as these as possible, as each adds more value to the end result you will create.)
These are many more steps and activities than the ones required to create an original piece of content.
Curation is all about quality, insight and attention to details.
It is not about quantity, speed, saving time, producing more with less.
truly Curation should not be merely aggregating different links without taking off time to reflect indeed it is very to end up like some one buying clothes impulsively only to realise you could have done without some of them.
Rescooped by malek from Startup Revolution |
Content curation is key for Small To Medium Sized Businesses (SMBs) online success & Scoop.it's new Content Director makes curation a marketing reality.
thought provoking, the Content Shock is worth further studying. Hard to argue about how production is far exceeding supply
Rescooped by malek from Digital Brand Marketing |
There is a lot of misunderstanding about content curation. Many see it as a pale copy of aggregation, others as an unethical practice.
Here is a very interesting article by Julia McCoy that will, hopefully, put an end to all the myths out there, including:
- content curation as a fully automated process.
- content curation as a copy-and-paste process.
- content curation as a random process
As a big proponent of content curation, I see this post as another brick to add to the positive conversational wall! Read it at http://www.business2community.com/content-marketing/12-biggest-content-curation-myths-busted-01089590
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Cendrine Marrouat
Suggested by Clint Butler |
Content syndication is the process of promoting your content to ensure that all your great writing efforts do not go to waste on you website
It is always better to offer a unique article to another website, but curation is a quick way of getting your name out there in front of relevant audiences. This is where Scoop.it excels.
Thank you Clint Butler
Scooped by malek |
Visual Marketing Over/Under or How I Use Scoop.it
Friends like +Phil Buckley and +Mark Traphagen are curious about how and why I use Scoop.it. This G+ post shares a detailed analysis of how Scoop.it helps reduce #contentmarketing risks, provides fast feedback to influence social media marketing and creates a safe envrionment to test assumptions, create validated learning and learn fast.
Thought provoking discussion: Why Scoop.it?
What models work, how to spot trends, how to employ analytics....
(No spoilers, #must read)
We're always finding different ways to use Scoop.it, mostly coming from the intelligent community of curators that has manifested itself over the last few years.
Scoop.it Specialist @Martin (Marty) Smith wrote an explanation of how he's using Scoop.it to gauge interest in potential original content. When his posts on Scoop.it do well, he is able to see what his audience likes, and create content along the same vein.
He also explains some of the SEO benefits seen by other Scoopiteers like @Brian Yanish - MarketingHits.com.
Read Marty's post to find new creative ways to measure the potential success of content using Scoop.it and share your thoughts in the comments!
Scoop.it influences social media marketing and more...
Scooped by malek |
Content marketing works when you tailor it to the right audience. Learn how to create content specific to your sector, and start create content people love.
Just keep it authentic. And if you can't do that in house, hire someone who can. That's money well spent.
Rescooped by malek from Content Creation, Curation, Management |
The volume of content produced and shared online continues to proliferate, and platforms with the ability to create a signal amidst the social noise have the potential to unlock tremendous value.
5 Startups are measured against 4 factors:
- Value
- Prominence
- Applicability
- Ingenuity
I selected this article from Curatti written by Nicole Stelmar because it explains how to improve your content with a better understanding of your target market.
We can create valuable information for our readers when we know their pain points.
Improve Your Content Reach
In order to successfully reach your audience you need to know what makes them tick. I agree that you can create better content by learning about their needs and desires.
Stelmar explains how to find out more about your target market in order to have a clear picture of who they are.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/eT1d30bYDPT
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today