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![The Science of Storytelling [infographic] | SocialTimes | digital marketing strategy | Scoop.it](https://img.scoop.it/gebDLllq2ysX68cfYn4Lqjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
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Rescooped by malek from SocialMoMojo Comms & Content |
Scoop.it!
malek's insight:
Here's another video example:
Chipotle's video "The Scarecrow" got incredible attention online without running as an ad
I especially like the top of the graphic -- the "If, Then" comparison that pretty much sums up why the story should be short, linear and clear, and visual when possible.
No bulleted list, just storytelling.....