Get insight into how content influences the purchasing process – from the buyer’s perspective – in research from SmartBrief and Content Marketing Institute
Via Marteq, massimo facchinetti, Os Ishmael
Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
digital marketing strategy
Think | Visualize strategic marketing planning Curated by malek |
Rescooped by malek from Digital Brand Marketing |
Get insight into how content influences the purchasing process – from the buyer’s perspective – in research from SmartBrief and Content Marketing Institute
Rescooped by malek from Content Creation, Curation, Management |
Trello is one of my all-time favorite tools for content marketing and for work in general. It’s super easy to use, intuitive to understand, and free! People use it for all kinds of things, but it’s especially handy as a marketing tool. While there are certainly many tools you owe it to yourself to pay …
Content marketers, use the smorgasbord method, the funnel method or your own method to organize content with your team using the FREE program Trello.
Rescooped by malek from Business, Career, Education, Entrepreneur |
Andrea Fryrear shares the importance of Agile Marketing for content teams and how to get started. See consistently better results with consistent quality content.
Learn all about agile content marketing and become a more efficient content creator. "See consistently better results with consistent quality content."
Scooped by malek |
Olympics, one of the most prestigious sporting events in the world has not only offered the athletes a chance to impress, but has also presented brands with an opportunity to dazzle through their marketing strategies. Brands compete fiercely as they aim at staying on top of trending topics. They try to find a mention in global conversations. From Rio 2016 Olympics, brands can gather crucial lessons and find out how to stay on the top-of-the-mind of the target audience.
One key takeaway for content marketers from Rio Olympics 2016 is that to pull the audience’s heart strings one should humanize content. Getting massive attention is possible by creating compelling content.
Rescooped by malek from Content Creation, Curation, Management |
NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x
Rescooped by malek from Content Creation, Curation, Management |
Check these 4 steps to be sure your Content Marketing is on the right path. If you are not creating content specifically for targeted readers, you will not reap the rewards.
Rescooped by malek from Content Creation, Curation, Management |
This is a guest contribution from Jonathon Ohayon of Brilliance.com From infographics to Slideshares, articles to memes; marketers and bloggers can never have too much help coming up with ideas for compelling, relevant content. However, ideas can be elusive and trending subject matter can be hard to nail down. Tools ...more
What's the target keyword phrase for your business? Put it into these sites and learn about what people are asking, what gets traction in Google search. Then create....
Digital marketing is a form of marketing that uses digital means to market an idea, concept, product or service. One of its main advantages over traditional marketing is the ease and speed at which you can easily measure the effect of your marketing.
One effective way to market your product or service is to understand what your customer wants and communicate how your solution will be of benefit to the customer. This can be achieved by writing the right content for the right audience.
An article on The Best Research Tools For Finding Kick-Ass Content provides valuable insight on how to develop content topics and measure the effect of your marketing.
Rescooped by malek from Digital Brand Marketing |
As a content curator with six years of experience, marketers and business owners interested in the practice often contact me. Nine times out of ten, the conversation starts with this question: What are the benefits? The short answer is that there are many. I decided to ask curation experts I know to share their favorites …
6 Experts’ Advice on Content Curation for B2B Brands - B2B News Network
Rescooped by malek from Content Creation, Curation, Management |
Creating good content is challenging. The bad news? It's just the first step of the content marketing lifecycle. Here's how to optimize it for success.
This meaty post puts forth a comprehensive strategy for getting the most mileage out of your content. And maximize lead gen.
This meaty post puts forth a comprehensive strategy for getting the most mileage out of your content. And maximize lead gen.
This meaty post puts forth a comprehensive strategy for getting the most mileage out of your content. And maximize lead gen.
This meaty post puts forth a comprehensive strategy for getting the most mileage out of your content. And maximize lead gen.
Rescooped by malek from Digital Brand Marketing |
The word epic is overused. It’s become watered down over the years, and most people don’t seem to appreciate what it means. Which is a problem.
"You need to continually practice improving your content creation to give yourself the best chance at regularly creating epic content that readers flock to."
Rescooped by malek from Digital Brand Marketing |
This article discusses an idea for more effectively defining and measuring visitor engagement with text-based content like blogs, articles, or essays, on a website whose central value proposition is based on that content.
Let's improve on Time on Page or Pages per Session as a measure of content quality.
Quote: "I would propose a better way: we could measure how long the "container" for our main piece of content is visible to the visitor and has been on screen. We can measure this by page or by session, just as we do with time on page and time on site, but the main difference is that we are only measuring what is relevant to provide us feedback as to how engaging content is or how long our audience takes to read it."
Let's improve on Time on Page or Pages per Session as a measure of content quality.
Quote: "I would propose a better way: we could measure how long the "container" for our main piece of content is visible to the visitor and has been on screen. We can measure this by page or by session, just as we do with time on page and time on site, but the main difference is that we are only measuring what is relevant to provide us feedback as to how engaging content is or how long our audience takes to read it."
Rescooped by malek from Digital Brand Marketing |
The rise of big content is one of Gartner's top 5 emerging trends in digital marketing: "content is the most important thing marketers can do and yet they’re unequipped to take it on from a skills and sourcing level.”
Heads up. 1 Purchase funnels has been blown to bits , 2 CRM is dead, 3 The rise of big data, 4 the rise of big content and 5 the experience economy . Learn how to cope here.
Rescooped by malek from Digital Brand Marketing |
There is a lot of misunderstanding about content curation. Many see it as a pale copy of aggregation, others as an unethical practice.
Here is a very interesting article by Julia McCoy that will, hopefully, put an end to all the myths out there, including:
- content curation as a fully automated process.
- content curation as a copy-and-paste process.
- content curation as a random process
As a big proponent of content curation, I see this post as another brick to add to the positive conversational wall! Read it at http://www.business2community.com/content-marketing/12-biggest-content-curation-myths-busted-01089590
-------------------
Cendrine Marrouat
Rescooped by malek from SocialMoMojo Comms & Content |
While many marketers will debate what comes first (content vs. social media vs. SEO) the most practical approach is to use the tactics necessary for your target audience in order to "be the best an...
It's all about integration of content, SEO and social media
There's a great bullet list herein that clearly compares social- versus search-focused content strategy.
Rescooped by malek from SocialMoMojo Comms & Content |
Here's another video example:
Chipotle's video "The Scarecrow" got incredible attention online without running as an ad
I especially like the top of the graphic -- the "If, Then" comparison that pretty much sums up why the story should be short, linear and clear, and visual when possible.
The value is when you CT for the recommended actions.
Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech