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digital marketing strategy
Think | Visualize strategic marketing planning Curated by malek |
Rescooped by malek from Startup Revolution |
Content curation is key for Small To Medium Sized Businesses (SMBs) online success & Scoop.it's new Content Director makes curation a marketing reality.
thought provoking, the Content Shock is worth further studying. Hard to argue about how production is far exceeding supply
Suggested by Clint Butler |
Content syndication is the process of promoting your content to ensure that all your great writing efforts do not go to waste on you website
It is always better to offer a unique article to another website, but curation is a quick way of getting your name out there in front of relevant audiences. This is where Scoop.it excels.
Thank you Clint Butler
Rescooped by malek from Public Relations & Social Marketing Insight |
This list of 50+ tools is meant to help you find, sift and organize, then share – what’s relevant to your readers and audience.
Everyone is always looking to make finding and sharing content more efficient. This article really sums up all of the options in a nice neat little package. So...the next time you are fresh out of content ideas, jump on one of these sites to find sharable content or to find some inspiration to unlock that writer's block!
Rescooped by malek from Curation Revolution |
Become storytellers: Modern marketing is less about selling and more about creating brand experiences fueled by brand storytelling. You only have about eight seconds to catch consumers’ attention. To make those seconds count, thoroughly investigate your customers.
Some ways to do this: Start with exhaustive persona profiles to build buyer paths from high-level awareness down to purchase so that you’re creating the right types of offers to deliver the appropriate content at every stage of the buying process.
Persona research should include: raw data (surveys, internal sales, and analytics data), interviews with sales and support teams, and discussions with or polls sent to existing customers. Add Interest to Email. Despite news of its demise, email is still a marketing workhorse.
However, businesses must stop the “spray and pray” method in lieu of incorporating smarter strategies driven by automation to get the most out of the medium. Ways to standout in... keep reading
With detailed images, you can get the attention of up to 67% of your targeted audiences.
And,,,,,,,,you can download a free guide
Martin Smith again on the importance of Visual Content Marketing, Storytelling and Persona ! Really Worth Reading !
Rescooped by malek from Public Relations & Social Marketing Insight |
As a blogger, you may not always get to produce content as much as you want, so to keep your social accounts fresh and updated, you may need to curate other people’s stuff.
Plus you can’t just always promote your own posts 24/7 especially if you’re a newbie or you’ll become repetitive and eventually bore your followers.
But remember, you have to be picky with what you curate. Share content that your audience cares about. Don’t just randomly post anything or you’ll just frustrate your users. And this is why I’m writing this post, to help you find great stuff....
No mater how social media savvy you're, you're missing at least half a dozen of tools to discover new content.
21 great social media tools and reference sites for content.
You'll see from my own posts on REVELN.com that I often mention, and certainly cite sources on where I get my statistics, great quotes, photos, and more. It's the ethics of social and is about about building trust.
Finding good content to review is always helpful, so take a look. See if you agree. ~ Deb
Rescooped by malek from Curation, Social Business and Beyond |
It used to be that you were a wine or art collector to be considered a connoisseur. These curators of their personal taste and beauty would search for pieces that fit a collection they would be proud
Thought provoking article.
I had to stop and read "Goosebumps" twice, the down-to-earth notion of human touch mixed with quality content, is something to ponder and keep trying.
I selected this article by Bryan Kramer because it absolutely speaks to me and many of you!
Today’s modern day curator is a curator of knowledge. We have come to rely on the best to tell us what is good and what isn’t. Their history of shares heightens their status in some cases to social connoisseur, a title not easily earned.
Bryan asks this question: Have you ever read something that made you stop and think... and you saved it? You're a collector. The question is, how do you move from collector, to connoisseur?
There are 5 great takeaways in this piece......
Here's what caught my attention:
Understand the Shelf Life - News will always serve a purpose, but today’s news only last seconds. To build a story around something that drives a different perspective is what drives new opinions, conversations and communities. What you share reflects on your beliefs, so add something that lasts longer than a retweet.
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Read more here: http://linkd.in/1i1RNrc
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Scooped by malek |
Visual Marketing Over/Under or How I Use Scoop.it
Friends like +Phil Buckley and +Mark Traphagen are curious about how and why I use Scoop.it. This G+ post shares a detailed analysis of how Scoop.it helps reduce #contentmarketing risks, provides fast feedback to influence social media marketing and creates a safe envrionment to test assumptions, create validated learning and learn fast.
Thought provoking discussion: Why Scoop.it?
What models work, how to spot trends, how to employ analytics....
(No spoilers, #must read)
We're always finding different ways to use Scoop.it, mostly coming from the intelligent community of curators that has manifested itself over the last few years.
Scoop.it Specialist @Martin (Marty) Smith wrote an explanation of how he's using Scoop.it to gauge interest in potential original content. When his posts on Scoop.it do well, he is able to see what his audience likes, and create content along the same vein.
He also explains some of the SEO benefits seen by other Scoopiteers like @Brian Yanish - MarketingHits.com.
Read Marty's post to find new creative ways to measure the potential success of content using Scoop.it and share your thoughts in the comments!
Scoop.it influences social media marketing and more...
Notwithstanding the viral content-marketing tam-tam keeps selling the idea of content curation as a miracle-shortcut to work less, produce more content and get all of the benefits that an online publisher would want to have, reality has quite a different shade.
To gain reader's attention trust and interest, it is evidently not enough to pull together a few interesting titles while adding a few lines of introductory text.
Unless your readers are not very interested themselves into the topic you cover, why would they take recomendations from someone who has not even had the time to fully go through his suggested resources?
Superficially picking apparently interesting content from titles or even automatically selecting content for others to read is like recommending movies or music records based on how much you like their trailers or their cover layouts.
Can that be useful beyond attracting some initial extra visibility?
How can one become a trusted information source if one does not thoroughly look and understand at what he is about to recommend?
This is why selling or even thinking the idea of using content curation as a time and money-saver is really non-sense.
Again, for some, this type of light content curation may work in attracting some extra visibility in the short-term, but it will be deleterious in the long one, as serious readers discover gradually that content being suggested has not even been read, let alone being summarized, highlighted or contextualized.
Content curation takes serious time.
A lot more than the one needed to create normal original content.
Find good content, resources and references. Even if you have good tools, the value is in searching where everyone else is not looking. That takes time.To curate content you need to:
Read, verify and vet each potential resource, by taking the time needed to do this thoroughly.
Make sense of what that resource communicates or represents / offers and be able to synthesize it for non-experts who will read about it.
Synthesize and highlight the value of the chosen resource within the context of your interest area.
Enrich the resource with relevant references, and related links for those that will want to find out more about it.
Credit and attribute sources and contributors.
Preserve, classify and archive what you want to curate.
Share, distribute, promote the curated work you have produced. Creating it is not enough.
(While it is certainly possible to do a good curation job without doing exactly all of the tasks I have outlined above, I believe that it is ideal to try to do as many as these as possible, as each adds more value to the end result you will create.)
These are many more steps and activities than the ones required to create an original piece of content.
Curation is all about quality, insight and attention to details.
It is not about quantity, speed, saving time, producing more with less.
truly Curation should not be merely aggregating different links without taking off time to reflect indeed it is very to end up like some one buying clothes impulsively only to realise you could have done without some of them.