Content curation is key for Small To Medium Sized Businesses (SMBs) online success & Scoop.it's new Content Director makes curation a marketing reality.
Via Martin (Marty) Smith
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digital marketing strategy
Think | Visualize strategic marketing planning Curated by malek |
Rescooped by malek from Startup Revolution |
Content curation is key for Small To Medium Sized Businesses (SMBs) online success & Scoop.it's new Content Director makes curation a marketing reality.
Rescooped by malek from Curation Revolution |
4 Principles of A Networked World
Macrowikinomics author Don Tapscott shares great examples of his 4 emerging principles of our new digital world including:
* Collaboration.
* Transparency.
* Sharing.
* Empowerment
Marty Note
I found the discussion of the commons and the example of starling flocking behavior (at the end) the most resonant. I'd heard about the gold mine several times and agree with Tapscott - crowds are the key to our web future.
At Curagami we've been working on what it means to create online community. CTSE (Collaboration, Transparency, Sharing, Empowerment) are the table stakes of this new poker. We would add:
* Communication.
* UGC.
* Gamification.
Communication within and around the hub is a CSF (Critical Success Factor) for online community. You need to be able to follow and communicate with me and vice versa.
User Generated Content must be listened to, valued and rewarded with gamification or its a one-time "one and done" thing.
Highly engaging presentation. Gone are the days of Security and Reliability as the principles of a Networked world. The C-generation is pulling us to the CTSE world.
Rescooped by malek from Curation, Social Business and Beyond |
From the original article: by The Huffington Post
A popular trend is using YouTube to amalgamate a series of short clips into one video.
Take the adidas 120 edition video as an example which uses multiple clips of everyday people doing things in line with the brand message 'head over heart'.
The brand is acting as the curator for their audiences, and making the fans feel involved by including them in the video.
Another brand that has brought the fans into the video is the Google Chrome advert where they showcased Lady Gaga's from around the globe and made a combined video generating nearly 4 million views. This can play on nostalgia, for example the 100 years of East London Style video, this offers a quick snippet of time progression with is essentially delivering 100 years in 100 seconds of film which generated 2.5 millions views.
There are lots of examples of this being highly popular, one more example being the curation of 100 YouTube videos that combined to make up one Led Zeppelin song from fans around the world, which was featured on Mashable as their viral video of the day.
thought provoking, the Content Shock is worth further studying. Hard to argue about how production is far exceeding supply