One of the most important aspects of an effective content marketing strategy is understanding your target market. Here are some areas to concentrat
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Think | Visualize strategic marketing planning Curated by malek |
Rescooped by malek from Curation, Social Business and Beyond |
One of the most important aspects of an effective content marketing strategy is understanding your target market. Here are some areas to concentrat
Rescooped by malek from Curation, Social Business and Beyond |
SMS often leaves the rest lagging behind in terms of effectiveness as a marketing channel. And yes, it does have a place in B2B Marketing
I selected this article from Curatti written by Orla Forrest because it explains how to run a smart SMS marketing campaign with better results.
You can reach your prospects through specific SMS strategies.
Exploring the Mobile SMS Marketing Method
When a business sends out a marketing text message it can get either get deleted or missed. I agree that your customers will respond as you reach them with the right approach.
Forrest shows you several ways to improve your SMS marketing strategy for more sales.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/MtqX30btO8e
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Rescooped by malek from Business: Economics, Marketing, Strategy |
A study by Simon Kucher & Partners found that 72% of new products and services introduced to the market fail to deliver on expectations. It doesn’t have to be that way. That’s why, a couple of years ago, Strategyzer launched the Value Proposition Canvas. Now we are launching a new introductory video for you to use.
Rescooped by malek from Business: Economics, Marketing, Strategy |
When it comes to mailing list services and autoresponders, few services out there are more popular than MailChimp. As of June 2014, MailChimp was sending out over 10 billion emails a month. That’s a lot of communication. And there’s no one better suited to wrangle that communication than MailChimp data scientist and author, John Foreman.
His insights and the data science work he’s done for MailChimp, as well as other companies like Coca-Cola, Royal Caribbean, Dell and more have helped not only grow these respective businesses, but also forged new paths in understanding what it means to create impactful, actionable and meaningful data science discoveries.
So how can you follow his lead and put data science to work for you? Let’s take a closer look:
Rescooped by malek from Competitive Edge |
For most startups, attracting the first 100 customers can be a challenge. Here are 29 actionable steps you can start using today to reach this milestone.
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Choosing the right Social Customer Service platform for your business is one of the latest steps of your overall strategy. Learn about the main features.
I selected this article from Curatti written by Paolo Fabrizio because it explains how to choose the right platform to handle customer service through social media.
Interacting with your customers takes attention to all digital channels where they are active.
Establish a Successful Social Customer Service System
Being attentive and involved with your customers is the key to growth and trust in your business. I agree that you can better provide for them by choosing the right management system.
Fabrizio shows you several ways to improve your customer service on social media with the right platform.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of Unplash.com.
Read full article here: http://ow.ly/gVWd308Ky9M
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Rescooped by malek from Curation, Social Business and Beyond |
Along with marketing strategies, site usability & product quality, customer experience is one of the main factors contributing to the success of your brand.
Rescooped by malek from Curation, Social Business and Beyond |
This article contains 4 helpful business tools around each of Social Media Insights, Twitter Analytics and Marketing. A very usefu
Excellent article to help you manage or better yet, become more effective with your social media strategy.
Rescooped by malek from Curation, Social Business and Beyond |
You’d think that just putting together a survey would be easy, right? So easy in fact, that as of 2013, American adults received 7 billion surveys a year.
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Facebook ads are not only a great way to grow your business Page -- they also can help improve your website traffic and conversion rates.
Rescooped by malek from Curation, Social Business and Beyond |
If you polled your consumers right now, would all of them say that they trust you? Are you 100% sure? More than ever, competition is fierce and customer loyalty hard to come by in almost any market. Consumers are becoming increasingly skeptical as they receive Dozens or perhaps even hundreds of brand messages daily, both …
Rescooped by malek from AtDotCom Social media |
Before I show you how to convert your account to a business profile on Instagram, first I want to talk to you about why you should
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Your customers are telling you more than you can ever begin to imagine. Listening to what users are saying and hearing them are two different things
Rescooped by malek from Digital Brand Marketing |
The #1 thing every digital business competes for is - Trust. Trust seems quite attainable but in fact a lot more difficult to harness than you imagine
Rescooped by malek from Customer Service |
CRM is a highly adopted strategy for managing your customers and prospects. So how do you make it work for your business?
Lack of executive sponsorship degrades CRM projects.
Rescooped by malek from Business Improvement |
By aligning your story and brand with service, you’re future-proofing your business. Your product may evolve over time as consumer preferences and trends change, but if you stay consistent in your service efforts, customers will reward you with their loyalty.
Don’t be afraid to experiment with community platforms to get conversation flowing about a new product or service, and you may be able to build a community of users that can answer customer inquiries on your behalf.
Without customers you have no business...so know what great customer service is to your customers...not you!
Rescooped by malek from Curation, Social Business and Beyond |
This article is by Gregory Ciotti for Social Fresh, along with an infographic with data that contains some very important information.
(credits at the bottom).
Understanding your customer from a psyhological point of view will help you to engage with them, serve them better and potentially build a loyal customer base.
Here are a few highlights:
Understand the 3 Types of Buyers
Help customers break through "Action Paralysis" by setting minimums
for example: remind your customers how easy it is to get started (No payments for the first month)
Understand the 3 types of buyers -
By understanding the psychology of these 3 types of buyers, you can package your products, articulate your message in ways that speak to their listening
**15% spendthrifts
**24% tightwads
**61% average spenders
Use Urgency the smart way
**Urgency and scarcity are known to drive up sales, but according to research from Howard Leventhal, people are prone to block out urgent messages if the are't given information on how to follow up.
More data on this.....
Selected by Jan Gordon covering "Curation, Social Business & Beyond"
Read article and see infographic here: [http://bit.ly/SAchFm]
Infographic by HelpScout
Data by Gregory Ciotti
Rescooped by malek from Customer Care Support |
Anybody in business knows that keeping customers is a LOT cheaper than finding new ones. One way that companies keep their current customers happy is through customer service, which has definitely changed due to online sales. Here is a list of 7 ways you can let your clients know that you care:
1. Over Communication;
2. Timely Response;
3. Make a Personal Connection;
4. Establish Boundaries;
5. Broadcast Effectively;
6. Ask for Feedback;
7. Goodies.
Imagine customer service as the wrapping paper around your product. The product itself is important, but the customer service often makes the biggest impression. In this fast paced virtual world the most important thing you can do is remind your clients they are more than an email address.
Scooped by malek |
Consumers expect highly-relevant online interactions with brands. For many businesses, the ability to deliver an optimal customer experience to their website visitors remains a challenge.
I selected this article from Curatti written by Nicole Stelmar because it explains how to improve your content with a better understanding of your target market.
We can create valuable information for our readers when we know their pain points.
Improve Your Content Reach
In order to successfully reach your audience you need to know what makes them tick. I agree that you can create better content by learning about their needs and desires.
Stelmar explains how to find out more about your target market in order to have a clear picture of who they are.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/eT1d30bYDPT
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today