Harvard Business School professor Jerry Zaltman makes pictures that reveal our deepest feelings about your favorite brands. Can he scan your brain and...
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digital marketing strategy
Think | Visualize strategic marketing planning Curated by malek |
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Harvard Business School professor Jerry Zaltman makes pictures that reveal our deepest feelings about your favorite brands. Can he scan your brain and...
If for a reason, it must be clarity: our brains aren’t made to understand jargon, widgets and technical things. Our brains are designed to understand story, symbolism and imagery.
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Good customer service is the lifeblood of today’s most popular companies. One need look no further than the legendary stories about Zappos to see how much of an impact excellent service can have on sales.
The Gasp story illustrates the issue: You have to respect the customer, don't torch them with their mistakes. Make sure you got the right message. Select and Educate your employees, beef up your service standards.
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It's a necessary prerequisite for persuasion. (Good post on how to understand another's point of view.
The uncommon common sense
More and more empathy is being recognized as a ability possessed by great leaders. Yet somehow it remains absent in current educational curriculums. Is this a hinderance to the development of our future great leaders?
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Storytelling is by far the most underrated skill when it comes to business. Gary Vaynerchuk, master marketer and entrepreneur Even...
Enjoy the story
This is a great article on the power of word-of-mouth storytelling.
It features insights into how Domino's Pizza owned up to - and then completely owned - their negative customer feedback.
Everyone loves honesty - even from people who admit to selling millions of substandard pizzas - as seen by Domino's subsequent huge upturn in fortunes.
All hail the power of a good story!
I'm a huge believer in storytelling in marketing, but also in sales. It is our natural form of communication in life - so why would we abandon this format when talking business?
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It’s not uncommon for designers to confuse a beautiful looking product with one that works beautifully. A great technique for creating smarter, better products is to approach them using story-centered design.
I love to tell a story, so this is an important way to who people your product doing just that.
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In our social media-infused world, traditional marketing logic just doesn't work.
I had earmarked this article to share with you awhile ago and just found it again when cleaning up my emails. Better late than never!
Here's what I love about this post -- it makes no bones about the fact that marketing is changing. And if you haven't gotten with the program, get on board quick!
Now, I don't agree that ALL traditional marketing techniques are dead. But the author Bill Lee sure does make a great case explaining how things are changing. And his statistics are riveting.
And I also like that he shares with us what we need to do to stay with the curve:
Getting into community marketing Identify and promote customers that bring value (and not just based on how much they buy) Help your customers build social capital Involve your customers in creating solutions together
What's story got to do with it? Stories are the way the points above happen. It's all about the stories you share, listen to, promote, ask for, engage with, and retell. And hint hint -- these are your customer stories mostly!
Go read the article for all of Lee's insights. This will post will definitely get you thinking differently.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
Don't you want to know before the advertisers what's going on in your deeper mind?
You can use this fascinating work to improve your own life and break out of patterns that are holding you back from your potential.
beautiful ...