After 14+ years of writing hundreds of investor pitches that raised hundreds of millions of dollars — here’s the winning formula! When you see about 50 pitch decks a week over 14 years, you see A LOT…
Via Os Ishmael
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digital marketing strategy
Think | Visualize strategic marketing planning Curated by malek |
Rescooped by malek from Digital Brand Marketing |
After 14+ years of writing hundreds of investor pitches that raised hundreds of millions of dollars — here’s the winning formula! When you see about 50 pitch decks a week over 14 years, you see A LOT…
Scooped by malek |
Science proves the obvious: If you can put yourself in someone else's shoes, you're more likely to want to help them.
Rescooped by malek from Digital Brand Marketing |
On one hand, there is a tremendous amount of wealth in search of strong, unique opportunities. On the other hand, raising capital in every field is extremely competitive. At any given time there are many types of individuals and organizations looking for money including: Entrepreneurs who want to finance a new [...]
Rescooped by malek from Digital Brand Marketing |
Two weeks ago, the annual Giving USA report showed that American philanthropy continues to climb out of the trough of the Great Recession, one of the real lagging indicators of the economy. And while U.S. philanthropy has been roughly static at two percent of GDP for a couple of generations [...]
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That's all the time you need to get to yes. Really.
"Simplicity is the ultimate form of sophistication." Leonardo da Vinci
Don't worry if you found yourself reading this scoop twice.
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"The emotionally charged story recounted at the beginning Dr. Paul Zak's film—of a terminally ill two-year-old named Ben and his father—offers a simple yet remarkable case study in how the human brain responds to effective storytelling."
Want to know how a dramatic story structure affects our brain chemistry and leads us to make donations? Then watch this very engaging and informative 5 minute video!
The video explains several neuroscience research projects that were conducted (don't worry - the video is NOT boring) about the effects a short dramatic story had on people's brains and behavior.
And it explains how to structure a story to make the biggest impact. I wish all scientist could do such a great job in explaining their work and its meaning. Enjoy!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;