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digital marketing strategy
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The article How to Get Ranked on Page 1 of Google first appeared on SMM+ on September 11, 2011 Ever since, I've owned the Top 2 SERP's
Back when I took this screen capture only 8,000 people had me in their Google+ Circles. Today its over 15,000 • Social SEO is the way to go!
https://www.google.com/search?q=Get+Ranked+on+Page+1+Google
For your marketing message to get found + read + shared you must have a Content Marketing strategy in motion and your Social SEO skills probably need fine tuning.
https://www.google.com/search?q=How+to+Build+Content+Marketing+System
Your Social Link Wheel must include Top 6 Socials (at a minimum) and fully optimized in a post Panda Penguin world.
https://www.google.com/search?q=Social+Link+Wheel
The same rules apply for Video Marketing. YouTube is the 2nd largest SE so your needs to rank "above the fold" like this does.
https://www.youtube.com/results?search_query=Get+Ranked+on+Page+1
Our Authorship, Authorty and rel=author and Rich Snippet are being tracked by Google. The more social signals + shares our content generates the more trust our "vetted" Google ID becomes and the better our rankings.