How do businesses stay on top of the deluge of information related to them created by social media users? Here's one way.
Via Ivo Nový
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digital marketing strategy
Think | Visualize strategic marketing planning Curated by malek |
Rescooped by malek from Social Media Useful Info |
How do businesses stay on top of the deluge of information related to them created by social media users? Here's one way.
Moving from data scarcity to abundance
Rescooped by malek from Curation, Social Business and Beyond |
This article is by Gregory Ciotti for Social Fresh, along with an infographic with data that contains some very important information.
(credits at the bottom).
Understanding your customer from a psyhological point of view will help you to engage with them, serve them better and potentially build a loyal customer base.
Here are a few highlights:
Understand the 3 Types of Buyers
Help customers break through "Action Paralysis" by setting minimums
for example: remind your customers how easy it is to get started (No payments for the first month)
Understand the 3 types of buyers -
By understanding the psychology of these 3 types of buyers, you can package your products, articulate your message in ways that speak to their listening
**15% spendthrifts
**24% tightwads
**61% average spenders
Use Urgency the smart way
**Urgency and scarcity are known to drive up sales, but according to research from Howard Leventhal, people are prone to block out urgent messages if the are't given information on how to follow up.
More data on this.....
Selected by Jan Gordon covering "Curation, Social Business & Beyond"
Read article and see infographic here: [http://bit.ly/SAchFm]
Infographic by HelpScout
Data by Gregory Ciotti
Rescooped by malek from Information Technology & Social Media News |
This piece is by Jeff Bullas and infographic by Go-Gulf.com
Intro:
There is one thing we do know and that the era of one social network that fits all is gone. The social network tribes are splintering onto different social media platforms because they now have real choice.
What you'll find in the infographic is demographics, monthly visitors on each network, who's on what network
So Who is Using What?
Here are a few findings on 5 major social networks:
Time spent by Average Social networking user per month
**Facebook 405 minutes
**Pinterest 405 minutes
**Twitter 89 minutes
**Linkedin 21 minutes
**Google+ Why You Shouldn't Ignore G00gle+
Updated information
There are lots of links to other articles about social networking in this piece that will give you more data on demographics
Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read article and see infographic here: [http://bit.ly/LUujhk]
Rescooped by malek from Curation, Social Business and Beyond |
I selected this piece was written by Chris Sietsema for convinceandconvert blog because the post plus the infographic lays out a very clear and concise plan to create your content marketing strategy.
**Whether you're creating or curating content, this is something I think is very useful. This is why I rescooped this from my content marketing, social media and beyond topic.
Here are a few highlights from the article:
He compares selecting and producing content to what he calls "bricks" and "feathers".
Bricks are referred to as research reports
**are larger content productions such as research reports, events, white papers .
video series, mobile apps, etc
**have the potential to make a larger splash when executed and promoted correctly.
Feathers are comprised of simple text and photo content published via popular social media tools like Facebook, Twitter, LinkedIn, Google+, Pinterest, etc.
**Less intensive than bricks from a production budget standpoint, feathers are created consistently to maintain an ongoing stream of communication between a brand and its audience.
The infographic shows you how to discern what content to use and illustrates the how, what, why and when to use it.
Curated by Jan Gordon covering, "Content Marketing, Social Media and Beyond"
Read article and see infographic here: [http://bit.ly/A6NhFb]
La infografía se pregunta si las empresas pueden mantenerse a flote en medio de la avalancha de información que se genera en el mar de plataformas de medios sociales que tenemos actualmente.