The notion that Facebook is a tool to create new customers is massively flawed. Research from DDB shows that 84% of fans of company Facebook pages are current customers.

 

Facebook is primarily a tool for keeping your brand top-of-mind among customers who have given you permission to do so. Through this messaging, you hope to solicit repeat business and customer advocacy. And email marketing sets out to do the exact same thing.

Thus, the people in charge of Facebook and the people in charge of email marketing in your company should be the SAME PEOPLE.

 

There are three main areas where Facebook and email marketing can and should be integrated:
- Strategic Integration
- Channel and Audience Integration
- Message Integration

 

[read full article and view presentation here: http://j.mp/vH6oJL]

Via Giuseppe Mauriello