When we evaluate a landing page at DigitalMarketer we evaluate 15 major elements on the page. Click here audit your landing page with our 15-Point tool.
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digital marketing strategy
Think | Visualize strategic marketing planning Curated by malek |
Rescooped by malek from Content Creation, Curation, Management |
When we evaluate a landing page at DigitalMarketer we evaluate 15 major elements on the page. Click here audit your landing page with our 15-Point tool.
Scooped by malek |
Are your PPC landing pages failing to convert, despite getting great traffic? Columnist Khalid Saleh explains why your landing page copy might be to blame — and how you can fix it.
three copy writing mistakes you are probably making on your landing pages — and how to correct them.
Rescooped by malek from Must Market |
Newsletter Best Practices
Moon-Audio.com demonstrates some of our favorite email marketing techniques with their Better Music Event email such as:
* Newsletters Should be VISUAL.
* Use of anchor links & Landing Page..
* Including CUSTOMERS in your marketing.
* Focus on HOT and happening NOW.
Promotional emails are hard pressed to do more than one or two things. Newsletters can talk about MORE, but they need good organization and anchored links (links that move to the topic from outside the landing page) combined with a landing page,
Once these ideas are combined MORE can become easy to navigate and provide valuable analytics information. Who clicks on what is valuable and something to incorporate next time around.
Email Newsletter coming of age.
Scooped by malek |
Billy Wilder was a legendary writer and director who created 10 tips for writing screenplays. Turns out they're just as applicable to landing pages.
Billy’s 10 writing rules also make for a great guide to landing page optimization.
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First, it’s important to know that the main purpose of your landing page is to generate leads. That’s it. Nothing too complicated.
The worst sin is the absence of a clear value proposition.
People will only take action if they understand and want the value that you offer.
Rescooped by malek from Internet Marketing Strategy 2.0 |
Which WordPress marketing theme is really the best? Check out this massive roundup review, comparing OptimizePress 2.0 to all its alternatives, to find out!
Optimize Press or not?
The basic top table allude to OP, but don't make your mind until you read the whole post. A joy to go through
If you are looking for a landing page builder app, theme, plugin or software, I can't recommend enough this comprehensive guide by Shane Melaugh, to some of the best landing page Wordpress themes and landing page "generators" out there.
Nine different tools are closely reviewed and their pros and cons clearly identified.
Finally a comparison table and a written set of recommendations from the author provide a clear-cut view of which tools can provide the best and most cost-effective solution.
My comment: Excellent, professional reviews and objective analysis make this a truly useful guide for identifying a good landing page builder. Although several other lesser-known but quite effective landing page builders are missing from this guide (Unbounce, Leadpages, KickOffLabs, PageWiz, Lander, InstaPage among others) the information provided in this guide is priceless and can litreally save you lots of hours of research.
Good review, analysis and comparison. 8/10
Full guide: http://imimpact.com/optimizepress-compared/
Excellent round-up of review of several different landing page builders. Haven't used Optimize Press, but not inclinded as I don't need a confusing or complicated backend. I'll stick with Instabuilder.
Scooped by malek |
Learn the 12 easiest ways to improve your landing page conversion rate, including testing your headline, using directional cues, shortening your lead form and more.
Many studies have been conducted about landing page forms, and it’s a general consensus that the more information you ask for, the lower your conversion rate will be.
Scooped by malek |
Danger danger! Your landing page is in trouble. The 5 biggest landing page mistakes. Learn how to fix them, they're costing you conversions, leads & revenue.
Scooped by malek |
A guide to creating the perfect landing page that is optimised to help you convert your readers into customers. Including the basic ingredients, as well as some advanced tips to get psychology in your favour.
Anatomy of the perfect splash page
Rescooped by malek from Marketing Strategy and Business |
"Landing pages are a critical tool for meeting your ever-increasing lead generation goals.
What are those landing page characteristics that kick in our feel-good senses and also help to reduce landing page friction?
Scooped by malek |
Landing pages are an essential part of almost all lead generation strategies in the B2B market.
Rescooped by malek from Internet Marketing Strategy 2.0 |
A down to earht cheet sheet, keep it handy, you'll need it.
Look at how a bad HubSpot landing page can be changed to improve performance, and learn how to apply these concepts to your own landing page design.
Here the key critical components to look after on your landing page:
1) URL Architecture - An optimized URL will help your landing page rank higher in search engines...
2) Navigation - The more choices you give site visitors, the more confused they will be...
3) Page Header - The copy used in your landing page header is one of the most important page elements, because it's what helps your page pass a user's blink test...
4) Form Header - Your form header should simply tell the visitor what exactly filling out that form will do...
5) Image Selection
6) Privacy
7) Keyword Optimization - Targeting long-tail keyword phrases like these on your landing page will not only drive more relevant search traffic and be easier to rank for than a head term...
8) Value Building - Make the end benefit of completing the download crystal clear with the copy you include on your landing page, even if it does mean a few more lines of text.
9) Readable Format - ...Using bullet points, numbered lists, dashes, and headers helps make those chunks of text easy to scan through.
10) On-Page Social Sharing - You might think including social sharing buttons is a distraction just like the navigation in the first treatment, but on-page social sharing buttons don't take a user away from your landing page...
11) Pertinent Form Fields - The fewer form fields you can include on your landing page, the better.
12) Action-Based Button
Useful. 7/10