'landscape' in digital marketing strategy

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digital marketing strategy

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Curated by malek

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Rescooped by malek from Digitale Business Transformation

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The Offline / Online Marketing Landscape

From econsultancy.com - October 3, 2014 3:51 PM

Review of 4 main elements of effective multichannel marketing

Via Torsten Fell

malek's insight:

"Mobile is the glue that binds online and offline channels together" an interesting view if you add the impact of measurement metrics.

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