A growing number of people have been connecting the dots across issues ranging from political corruption and biased corporate media to anti-science propaganda promoted by the fossil fuel industry and…
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digital marketing strategy
Think | Visualize strategic marketing planning Curated by malek |
Rescooped by malek from Content Creation, Curation, Management |
A growing number of people have been connecting the dots across issues ranging from political corruption and biased corporate media to anti-science propaganda promoted by the fossil fuel industry and…
Rescooped by malek from #HR #RRHH Making love and making personal #branding #leadership |
Managers sometimes have difficulty focusing on both people and results. They want associates to feel excited about their work, but also need them to perform. Many managers feel they have to choose—and most choose results, focusing on people only when improvement is needed.
If organizations want to create a more balanced coaching culture, leaders need to change their mindset and behaviors. They must acquire the skills to have effective conversations with their direct reports—conversations that not only make people feel safe and valued but also lead to decisions and actions that help them grow and unleash their full potential.
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Rescooped by malek from MiniTool Software Solution |
Leading with EQ: Learn how to manage your emotions and be more efficient and effective at work.
Leadership: The role and power of EQ.
Rescooped by malek from Business Brainpower with the Human Touch |
I opened my Twitter account a few years ago, but for a while I didn't have much to show for it. As of April 27, 2014, I had never posted a single tweet and had a mere 85 followers.
From a professional standpoint, that was a problem. I'm the head of a sales training and consulting firm that specializes in applying behavioral science—the study of how the human brain makes choices—to business and sales. I knew I needed to communicate better with more prospective clients, and I wondered what would happen if I applied my science background to boosting my social media reach.
So I decided to set myself up as a guinea pig. But from the outset, I made one rule: I'd never spend more than 15 minutes a day on Twitter. Instead, I'd have to use some behavioral science–backed strategies to produce the greatest results in the shortest amount of time.
focus on offering something genuinely valuable to the type of user who'd be valuable to have in your network or associated with your brand.
This behavioral scientist harnessed the psychology of choice to grow his Twitter account from 85 to over 101,000 followers.
Rescooped by malek from Customer Experience Excellence Best Practices |
Customer experience is one of the largest points of focus in the new era of loyalty marketing, and continues to prove its value to a brand’s perception and, consequently, its bottom line.
“Employees are the backbone of a brand's values and help solidify the relationship consumers have with the brand,” said Brad Marg, COO of Clutch
Employee engagement is not a one time event, it's a journey!
Rescooped by malek from Digital Brand Marketing |
Since starting his career as a U.S. Marine, Don Faul has led operations at Facebook, Pinterest and now Athos. Here are the stories he tells to rally big teams to do their best work.
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In the second article in a series on toxic leadership, Kevin Johnson highlights the consequences of this behaviour and the interventions that can tackle it.
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Businesses can touch customers and clarify corporate values by creating a powerful narrative.
Rescooped by malek from AtDotCom Social media |
We often assume that good looks and the advantages conferred by wealth fuel leaders’ rise to power. This was not the case with Abraham Lincoln. The man who would come to be known as one of the greatest US presidents came from a poor background and was known for his ill-fitting attire, lack o
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Inspiring confidence in your ability is fundamental to entrepreneurial success but narcissism is seldom the way to do it.
This post for Entrepreneur Magazine by author Kimanzi Constable shares 4 very effective ways to focus your stories so you don't sound like a braggart, or arrogant.
Sounding arrogant or like you are bragging is the #1 concern of all storytellers -- even me after all these years.
All 4 ways Constable offers us are right on. This is a quick read that makes tons of sense, and will help you be more confident in your storytelling, no matter what.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz
Rescooped by malek from Digital Brand Marketing |
How do people or companies with vested interests spread ignorance and obfuscate knowledge? Georgina Kenyon finds there is a term which defines this phenomenon.
Rescooped by malek from Digital Brand Marketing |
Storytelling is about much more than telling a good tale. David Robertson explores the secrets to successful storytelling in business.
Rescooped by malek from Digital Brand Marketing |
My origin story is a tale of constant change. The most recent transition, from running the multimedia desk at the New York Times to chairing the University of Oregon's Agora Journalism Center, is filled with many life lessons.
Rescooped by malek from Digital Brand Marketing |
Employees are your toughest audience of all to engage with. Building and engaging internal audiences is key to creating differentiating experiences for custome…
Rescooped by malek from Digital Brand Marketing |
Yet another reason why technology is a problem but of course we can't even imagine life without it. I too believe that social skills are becoming way more important than they used to be. I just started my first retail job and it completely changed the way I talked to people for the better. Now I have more job opportunities!
Rescooped by malek from Digital Brand Marketing |
In a digitally competitive environment, the pressure is on marketing and business leaders to find innovative ways to persuade, engage and influence their audience.
Rescooped by malek from Business Brainpower with the Human Touch |
We talk about happiness as if it were a thing to be discovered and acquired.
But happiness can never be found externally. It is not a possession to be acquired or a set of conditions, but a state of mind.
The happiest people don't necessarily have the best of everything, but they have learned to make the best of whatever they have.
The happiest leaders aren't necessarily focused on success or failure but live by a different perspective--and that outlook makes all the difference.
Here's how they live.
Too many of us are missing a critical element when it comes to our lives - happiness. Read on for the amazing secrets of the happiest leaders.
Rescooped by malek from New Customer - Passenger Experience |
Some have predicted that digital technologies will hasten the demise of brands because customers will have ready access to information they need to make purchase decisions, and “brand” will therefore become less relevant. Others have prophesied an increasing importance of brand as a simple way to evaluate choices in an era of information overkill.
dramatic shift in the strategic approach to marketing over the last 10 years.
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Today, leaders are looking to storytelling to help advance the work of the organization. Here's a look at some of the possibilities... and also an introducti...
While this is an infomercial, I wonder how we can use story telling with students and even parents when trying to teach knowledge and skills.
Good book promo and good insights In reality story-telling or as I prefer to call it story-sharing essential to build bridges from what is to what can be. Candid & convivial conversations are what's vital to actually crossing the bridges
Storytelling et leadership voilà deux domaines qui peuvent aller ensemble pour motiver les étudiants ou les employées. C'est le même combat.
Rescooped by malek from Digital Brand Marketing |
Some aspects of organizational culture are visible on the surface, like the tip of an iceberg, while others are implicit and submerged within the organization. Because these ingrained assumptions are tacit and below the surface, they are not easy to see or deal with, although they affect everything the organization does.
In global companies sometime the organizational cultures differ according to the subsidiaries. This is also of importance for virtual tems who work acroos different subsidiaries and countries.
Lo que hay bajo el Currículum: El Currículum Oculto
Rescooped by malek from Digital Brand Marketing |
On one hand, there is a tremendous amount of wealth in search of strong, unique opportunities. On the other hand, raising capital in every field is extremely competitive. At any given time there are many types of individuals and organizations looking for money including: Entrepreneurs who want to finance a new [...]
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And in life. This is for everyone and it's not about becoming a storyteller. Let that idea aside, focus on who and what you are, and practice sharing stories. #1 It will improve your communication ...
Ditch a compelling story, your personal brand, is dead on arrival.
A good guide to how to thrive in work place.
7 great reasons to become a good story teller - both in life and in work.
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"Your identity story is your own epic saga. Quite literally the tale of who you are and where you are going. It’s the way you make meaning out of the ocean of chaos we call life. Stories are the subatomic particles of the self. They are the keys to changing everything.
How to instantly identify toxic narratives. Start getting very real with yourself, about the stories you’re telling yourself. Here’s a huge hint: They are also the stories you tell others to explain yourself."
Read the full article to find out how more about these tips to transform your identity narratives to revolutionize your life:
Pick out a goal you really desire but you’ve struggled to attainGet objective about your terrible storyPick a totally new story that presupposes you’ll soon achieve your goal
A long article and it's well worth the time it takes to read !
Want to change your life, start with your identity, tell yourself the story of success.
"Psychological Narrative is everything. This article will give you the single psychotherapeutic concept that comes closest to being a magic bullet."
I like the introduction to this post. It speaks to the deep sense making about your own life and the broad themes that make up who and what you are.
Here is some inspiration for telling your own story!