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This article is a quick read covering five marketing technologies that CMOs prefer to invest in –
Marketing Automation
Omnichannel Marketing
Analytics and Tracking
Optimization and Conversion
Programmatic
Via Marteq, massimo facchinetti, Os Ishmael
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Rescooped by malek from Digital Brand Marketing |
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Via Marteq, massimo facchinetti, Os Ishmael
Programmatic not normally on the B2B CMOs agenda, so replace that with CRM.
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