In this edition of our educational Next Level series, you'll learn an easy workflow for researching and targeting multiple keywords on one page. Read on and level up!
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Think | Visualize strategic marketing planning Curated by malek |
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In this edition of our educational Next Level series, you'll learn an easy workflow for researching and targeting multiple keywords on one page. Read on and level up!
Rescooped by malek from Curation, Social Business and Beyond |
Facebook ads are not only a great way to grow your business Page -- they also can help improve your website traffic and conversion rates.
Rescooped by malek from Internet Presence |
Finding a niche is easy but when it comes down to understanding your niche, inside and out, including what your audience needs, wants and desires, it can either break or make your online business.
How To Find And Dominate Profitable Niches in 6 Easy Steps – Infographic
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If you think creating content for boring industries is tough, try creating content for an expensive product that’ll be sold in a so-called boring industry. Such was the problem faced by Mike Jackson, head of sales for a large Denver-based company that was debutting a line of new high-end products for the fishing industry in 2009.After years of pestering the executives of his tradit...
The keys, I've found, are to get away from thinking about your industry/brand as being boring, even if it is, and marshal the resources to find the audience who'll benefit from from your content and, most important, identify the influencers who'll promote and amplify it.
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Read on to find out generalist woes, specialist advantages, and 4 benefits to a defined marketing niche..
Marty Note
This post includes 4 benefits of "Niche Marketing" or focusing your business on a segment or persona group that may have emerged "organically". Here are their 4 benefits:
1. Increased Profits
2. Reduced Marketing Costs
3. Greater Trust and Credibility
4. Reduced Competition
Here are 4 more benefits of finding your niche:
5. Content Marketing Is An Option.
6. Easier To Become An Authority.
7. Winning Hearts & Minds More Likely.
8. Coherent Multi-Channel Possible & Cheaper.
No one can effectively content market to more than about 3 things. The fewer things you want to become an authority on, from Google's perspective, the easier it is to understand you.
Google's "spider" deals in math. If your "math" is consistently about X then you stand a chance of becoming an authority on X. Authority status is earned not created. By narrowing your content marketing to a niche or even a niche of a niche you may WIN where you had no chance of winning further up the food chain.
Today’s marketing demands people love you with the expression of that love being their willingness to use their personal brand in your favor. The trap is the more you want to be loved the less likely you are to be loved,
so narrowing your niche and being true to your expertise, passion and love makes it more likely those values will be returned by customers.
Coherence is an overlooked benefit of narrowing your focus.
Coherence in this crazy multi-channel world is a challenge. Your marketing needs to live on a website, social networks, email marketing and video marketing to name just a few of the “channels” a contemporary business demands. Coherence of message and channel is easier when your narrowcast.
Coherence is a flashy word.
Let's remember the fact that for each digital marketing solution you must come with specific data collection JavaScript tag language, then define terms differently as to what constitutes a visitor, a page, an event, a conversion, shopping cart activity, or transactions
No wonder Marty points here to the huge advantage of niche marketing in this coherence dilemma.
"Companies that try to be "all things to all people" have significantly higher costs, never really establish a strong customer base from which to grow, and often disappear before achieving profitable growth. If you're like most people, though, it's really hard to walk away from any potential business. Yet closing the door on some opportunities truly opens far more doors for you in others."
Here´s a good post about the Benefits of Niche Marketing http://buff.ly/1bvuC5A by #kristamoon
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The key to becoming an authority within your niche is to ensure your business is set up correctly to benefit from authored content, and then produce great content that people will want to consume and share with their friends and colleagues.
So we're living in Google+ Niche Authority as Google place increased enthuses on curated content and move away from an anonymous web.