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digital marketing strategy
Think | Visualize strategic marketing planning Curated by malek |
Rescooped by malek from Daily Magazine |
Data privacy and security is not a question of if. Learn how to protect your most important asset!
Rescooped by malek from Curation, Social Business and Beyond |
This article contains 4 helpful tools and resources around Business Brand reputation, Business Focus and Email Management
I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help improve your business branding strategy.
Reach your full potential online with these great resources for business.
12 Great Business Tools for Branding and Email Marketing
With the right tools you can help your brand stand out online. I agree that in order to build a business it's important to take advantage of what's available.
Gilbert provides the best tools to help make your company a more successful one.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://curatti.com/business-branding/
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Need help managing emails & making your #business run more effectively?
Rescooped by malek from Daily Magazine |
Get insights on key ways to protect students from technology-related dangers.
Rescooped by malek from Daily Magazine |
Of the two top streaming music services, Spotify vs Apple Music, which is the best pick?
Witch platform is the best to share and stream your digital music?
I find it important to know which platform is the best music service and what are the reasons, why should I use them or one what artists use Apple Music over the other, is one better than the other or should you use both?
While 2016 is shaping up to be the year virtual reality and the Internet of Things went mainstream, it could also go down in history as the year email’s much-touted demise cranked into overdrive. At least, if this week’s events are anything to go by.
Death of email has been a buzzword in the last decade, but it kept beating all odds, how far email will go?
Rescooped by malek from AtDotCom Social media |
Dumping WooCommerce
The DIY don't need to know code to build a great and scaleable online store may be mostly myth. Like all bell curves there may be one or two highly profitable Shopify, Volusion or Big Commerce sites but those few "rich getting richer" sites stand on the shoulders of many little guys just scaping by.
If that sound like a rigged game we agree. We shared all the reasons we dumped WooCommerce including our own idiocy in this mythbusting Curagami post:
http://www.curagami.com/wp-content/uploads/2016/02/curagami-logowide.png
Rescooped by malek from Business: Economics, Marketing, Strategy |
Canva will make you look good. And that’s priceless.
Rescooped by malek from Digital Brand Marketing |
Crossing Ecommerce Rubicon
We are making progress on adding Woocommerce to Curagami. The goal is to cross the content / commerce rubicon. The gulf between effective content and commerce is large. The promise of Woocommerce, an ecommerce shopping cart and database appended to Wordpress, is elimination of the artificial and rapidly useless separation between content and commerce.
The Social / Mobile / Connected times we inhibit require a new approach to online commerce. We plan to relaunch Curagami.com next week. Stay tuned, join us for coffee (subscribe http://www.curagami.com/signup/?v=7516fd43adaa ) and we will journey across the rubicon together :). Marty & team Curagami
Rescooped by malek from Must Market |
Easy Marketing Trick
Want to increase traffic to your blog without spending any money? Use JetPack's mobile icon to add an icon for your blog on your phone AND share with your customers so they have a quick link from their phones to your blog.
Featured on Reddit!
A #Must #Have in a mobile era. @Martin (Marty) Smith is providing a down to earth guide.
Rescooped by malek from Digital Brand Marketing |
While writing content for online environments you must think of the following paradox: reading is the PRIMARY action performed on the web. AND people try to read as LITTLE as possible (online) 20%!...
Rescooped by malek from AtDotCom Social media |
Brand Ideals
Learning your company's "brand ideals" may be the most important branding work few startups accomplish. SEO and content take a backseat to widget development for most startups.
Yet isn't the most important question WHERE are the points of connection with potential customers and/or investors? The latter, investors, receive plenty of attention when they are easy. Investors want CONSUMERS and lots of 'em.
So the best way to connect with investors is to connect with consumers and the best way to connect with consumers is to know, articualte and share your "brand ideals":
* Eliciting Joy: Activating experiences of happiness, wonder, and limitless possibility.
* Enabling Connection: Enhancing the ability of people to connect with each other and the world in meaningful ways.
* Inspiring Exploration: Helping people explore new horizons and new experiences.
* Evoking Pride: Giving people increased confidence, strength, security, and vitality.
* Impacting Society: Affecting society broadly, including by challenging the status quo and redefining categories.
Those "brand ideals" come from Grow: How Ideals Power Profits At The World's Largest Companies by Jim Stengel and is a must read for any startup entrepreneur who wants investors....after they've won the hearts and minds of consumers.
Rescooped by malek from Curation Revolution |
Kelly's Community
@Kelly Hungerford is my friend even though we've never met. Kelly is also one of the best online community developers in the world something she proved working with one of my favorite "get more, do less" tools – Paper.li. So we couldn't help but lay down a riff embedded within her great Why Your Business Needs Community post.
Rescooped by malek from Must Market |
consuming.
Do you often wake up in the middle of the night saying to yourself that it’s not worth the time and effort. We all do.
Blogs take time to write, those great images need to be found or created and those social networks meed to be managed and nurtured. It is often not done or persisted with because there are no apparent quick rewards. This is where the tortoise can beat the hare by slowly persisting. It is a marathon and a journey not a sprint.
One way of thinking about great content marketing is that you are building an audience before you need them. Content builds credibility, trust and followers over time. This earns you the right to then sell them something down the track.
When content marketing and social media emerged there were no tools. Today we have so many technology tools that it’s overwhelming.
But what is great with marketing tools is that you can scale your efforts. It was something I realized with Twitter early on. A few years ago I implemented one software platform that saved me 120 hours a month and it still does.
So what are some content marketing mistakes that many amateurs new to the game are making.
Great Scoop by @Brian Yanish - MarketingHits.com. Loved the 10 Item List of mistakes "amateurs" make.
1. Not automating
2. Not optimizing for search engines
3. Not hustling your content
4. Not working on your headline
5. Not experimenting
6. Poor quality content
7. Email List Is Money
8. Not thinking like a publisher
9. Not learning from the innovators
We can even agree with #1 since they are "automating" things like social search and, to some lesser extent, publication. We shortened #7 based on their implication - email is money. So True.
Rescooped by malek from Digital Brand Marketing |
Hero Marketing: Compete with Amazon shares passion, customer focus, exponential thinking & need to create movements not promotions needed to win online and how SMBs can compete with Amazon.
Rescooped by malek from Must Market |
This post shares 3 simple web metrics to help find the 20% of stuff controlling 80% of your online business because online only Pareto can hear you scream.
Use these three simple metrics to find your long tail:
Rank
% of Total
Running Total
A simplified review of the 80-20 rule in sales. The Running Total is an interesting parameter to be considered. Need more on "Profitability" fractal from @Martin (Marty) Smith
Rescooped by malek from Digital Brand Marketing |
Posted by Serge Salager on TechCrunch Editor’s note: Serge Salager was formerly CEO of OneMove Technologies and a marketing manager at Affinnova and Procter & Gamble. After several years of relatively stagnant waters, what was a dull CRM landscape dominated by one player is heating up dramatically. Salesforce officially put its $3.5 billion market …
Marty Note
WOW and WOW. Hubspot confirms what web marketers already know - distance between CRM, CMS and Content Marketing / Curation is short. As distinctions between tools blurs because it must we will gain.
Perhaps a new generation of tools will actually WORK without needing to string a ten tools together, bridge five analytics ecosystems and answer the questions we need to know in near real time.
Pigs flying yet? HubSpot's CRM entry could be ALL GOOD though :). M
Rescooped by malek from Ecom Revolution |
Social & Mobile Ecommerce
Ecommerce is being transformed by social and mobile. The implications for merchants are VAST. How your Ecommerce site creates conversations and digitally listens will determine its value. No matter how social your online store it isn't social enough for the immediate future.This Haiku Deck can help your site do things like:
* Create conversations that lower costs and increase profits.
* Build an online community.
* Learn to listen "digitally".
* Scale your store to the next level.
* Create an engine that mines User Generated Content.
Can your store be too social? Not so much as it turns out.
Today’s social media revolution is about engagement and content - the consumer is generating content, sharing, distributing, and being the medium.
Advertising told stories - social media is about getting others to tell stories for us.
Rescooped by malek from Must Market |
The success of the ALS challenge has other nonprofits hoping to capture the viral wave.
Dr. Jonas Salk, who in 1955, after he created the first polio vaccine, was asked, So what’s next? Cancer? — as if a doctor finished with one disease could simply shift his attention to another.
You probably can say the same about funding cancer after #ALS campaign, except for the fact that it's the complexity of cancer which makes it difficult to cure. Hope is our best ally for now.
Amazing Viral "Challenge"
WOW, any disbelief about how social / mobile turns marketing into movements should be answered by the now ubiquitous Ice Bucket Challenge. Here is what we love about the challenge:
* Videos are amazing.
* Celebrities laying down a TIME based, money and activity challenge (dumping ice water on your head).
* Plays great on SOCIAL.
That last bullet is where the real win is. Just as ToughMudder's CEO said they are as much a SOCIAL phenomenon as race this "challenge" spreads because its EASY, FUN and by accepting a "challenge" we join the tribe of previous challengers.
Now the question is how do we dump the equivalent of cold water on curing cancer?
Rescooped by malek from Must Market |
There is a new ecommerce creating new "best practices" such as: easy free shipping, new him, her, kids merchandising, social shopping & UGC conversations.
Malcolm Gladwell’s classic book, Tipping Point, identifies three unique kinds of people who make social movements possible: connectors, mavens and salesmen.
Brand advocates blend the strengths of a connector and a maven,
Rescooped by malek from Must Market |
Crowds, Icons & Tribes
The more we work our Startup Factory Funded statup http://www.Curagami.com the more every client needs a combination of :
* Crowds.
* Icons.
* Tribes.
Crowds bring wisdom. Remember how few were smarter than a class of 5th graders? Every websites most VAST under-utilized resource is the wisdom of crowds they AREN'T tapping.
Icons create the language that makes a crowd work just hard enough to feel exclusive and included. If anyone can join for free there is no perceived value. No perceived value means your visitors will click away. On the other hand, if you have a language only you and your tribe understand - that isn't too dense or complex - curiosity may catch the cat.
Finally tribes are everyone's end product. Tribes = sustainable web presence. Tribes means you can delegate JOBS to AMBASSADORS and get out of the way. Tribes means you are on your way to the land of get more, do less. Tribes are where we lucky few Internet marketers are headed and we are riding a bullet train called Curagami :). M
Crowd needs vision of a leader, or jump into chaos
Rescooped by malek from Curation Revolution |
Use These 5 Web Writing Tips To Crate Trust & Loyalty
1. Use Bullet Points To Introduce Sub-Heads.
2. Short sentences.
3. Small paragraphs.
4. Be Specific.
5. Ask questions & leave room for User Generated Content.
Great copy creates community and your website is about to need COMMUNITY most of all (why we are creating Curagami).
Using anchor text links is life saving on the web. Isn't it?
Scooped by malek |
Visual Marketing Over/Under or How I Use Scoop.it
Friends like +Phil Buckley and +Mark Traphagen are curious about how and why I use Scoop.it. This G+ post shares a detailed analysis of how Scoop.it helps reduce #contentmarketing risks, provides fast feedback to influence social media marketing and creates a safe envrionment to test assumptions, create validated learning and learn fast.
Thought provoking discussion: Why Scoop.it?
What models work, how to spot trends, how to employ analytics....
(No spoilers, #must read)
We're always finding different ways to use Scoop.it, mostly coming from the intelligent community of curators that has manifested itself over the last few years.
Scoop.it Specialist @Martin (Marty) Smith wrote an explanation of how he's using Scoop.it to gauge interest in potential original content. When his posts on Scoop.it do well, he is able to see what his audience likes, and create content along the same vein.
He also explains some of the SEO benefits seen by other Scoopiteers like @Brian Yanish - MarketingHits.com.
Read Marty's post to find new creative ways to measure the potential success of content using Scoop.it and share your thoughts in the comments!
Scoop.it influences social media marketing and more...
Rescooped by malek from visualizing social media |
The amount of information available online has gotten out of hand. Everything about our lives, from where where we went to high school and what we ate for breakfast this morning, can be found on the internet. If you think that's bad, think about children growing up today – their entire lives, from infancy through middle school, are being documented by their parents on Facebook!
Privacy just doesn't exist online anymore; it can take drastic measures to delete ourselves from the internet, but here's a step-by-step guide for those who want to do so...
Rescooped by malek from Extreme Social |
These (mostly) free Web-based mechanisms enable brand managers to find people with a particular type of expertise in specific parts of the world.
Bullseye, Thank You Rami for sharing
How to reach influencers to go viral using the right tools
Thanks Malik for sharing - always looking for new ways to understand who actually has influence and how you measure this
Rescooped by malek from visualizing social media |
Choosing the right domain name for your business is essential to building a successful brand. Learn the nine steps you need to pick a winner.
A good summary of how to choose a domain name.
Cómo elegir el mejor nombre para tu dominio #infografia #infographic
http://www.pinterest.com/pin/338121884497506946/
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Are you still underestimating the importance of Big Data?