User-generated posts drove much higher engagement than brand-generated posts:
Via massimo facchinetti
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digital marketing strategy
Think | Visualize strategic marketing planning Curated by malek |
Rescooped by malek from Content Creation, Curation, Management |
User-generated posts drove much higher engagement than brand-generated posts:
Rescooped by malek from Content Creation, Curation, Management |
A companion site to Troy's Heinemann books , this wiki empowers teachers as they learn how to teach digital writing.
Rescooped by malek from MiniTool Software Solution |
Leading with EQ: Learn how to manage your emotions and be more efficient and effective at work.
Leadership: The role and power of EQ.
Rescooped by malek from Content Creation, Curation, Management |
This is a guest contribution from Jonathon Ohayon of Brilliance.com From infographics to Slideshares, articles to memes; marketers and bloggers can never have too much help coming up with ideas for compelling, relevant content. However, ideas can be elusive and trending subject matter can be hard to nail down. Tools ...more
What's the target keyword phrase for your business? Put it into these sites and learn about what people are asking, what gets traction in Google search. Then create....
Digital marketing is a form of marketing that uses digital means to market an idea, concept, product or service. One of its main advantages over traditional marketing is the ease and speed at which you can easily measure the effect of your marketing.
One effective way to market your product or service is to understand what your customer wants and communicate how your solution will be of benefit to the customer. This can be achieved by writing the right content for the right audience.
An article on The Best Research Tools For Finding Kick-Ass Content provides valuable insight on how to develop content topics and measure the effect of your marketing.
Rescooped by malek from Digital Brand Marketing |
eMarketer announces the launch of Numbers, a customizable charting tool that allows users to tell compelling data stories quickly and easily. The new tool, which launches today, allows eMarketer customers to select from thousands of metrics to create charts and tables tailored for their specific needs. As with all eMarketer products, the Numbers tool incorporates only the most trusted, vetted, and methodically-researched eMarketer data.
Numbers charts can be custom-built using eMarketer’s vast database of research, which examines media trends, consumer behavior, and device usage in 41 countries. The Numbers tool also allows users to filter metrics by demographics, including age, generation, gender, and race.
With just a few clicks, users can select the metrics they want to visualize, and build a custom chart that tells their unique story with data. The information can then be used to track relevant trends by comparing benchmarks and metrics side by side. Once built, charts can be converted into PNG files or Excel spreadsheets with a simple click, enabling them to be downloaded and shared.
marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
And you know eMarketer's data collection is huge.
Some good numbers and insight. I expect this trial will not remain a free resource for long.
Rescooped by malek from Digital Brand Marketing |
Well-researched personas can be a useful tool for marketers, but to do it correctly takes time. But what if you don’t have extra time? Using a mix of Followerwonk, Twitter, and the AIchemy language API, it’s possible to do top-level persona research very quickly. I’ve built a Python script that can help you answer two important questions about your target audience:
What are the most common domains that my audience visits and spend time on? (Where should I be trying to get mentions/links/PR)
What topics are they interested in or reading on those sites? (What content should I potentially create for these people)
You can get the script on Github: Twitter persona research
Once the script runs, the output is two CSV files. One is a list of the most commonly-shared domains by the group, the other is a list of the topics that the audience is interested in.
marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
And the details are available when you click through (including the instructions). The link to the script is here: https://github.com/craigbradford/using-python-and-twitter-api-for-persona-research
It's more useful when attempting to target content development.
Rescooped by malek from Eclectic Technology |
Everything You Always Wanted to Know About Generation Z (But Were Afraid to ask)
Excelente estudio sociólogico de la Generación Z (niñ@s nacidos entre 1995 y 2009) realizado por la empresa australiana McCrindle.
Rescooped by malek from Digital Storytelling |
Karen can always find a new angle in digital storytelling
Monitor and measure. Karen's comments and finding Jose's rubrics are most helpful.
Scooped by malek |
Videos have the ability to connect with prospects in a way you can’t through text, e-mail, or even a phone call. This is especially significant because in sales, you’re selling yourself: the product comes after you’ve established a connection.
shoppers who viewed video were 174% more likely to purchase than viewers who did not.
Rescooped by malek from Information Technology & Social Media News |
This piece is by Jeff Bullas and infographic by Go-Gulf.com
Intro:
There is one thing we do know and that the era of one social network that fits all is gone. The social network tribes are splintering onto different social media platforms because they now have real choice.
What you'll find in the infographic is demographics, monthly visitors on each network, who's on what network
So Who is Using What?
Here are a few findings on 5 major social networks:
Time spent by Average Social networking user per month
**Facebook 405 minutes
**Pinterest 405 minutes
**Twitter 89 minutes
**Linkedin 21 minutes
**Google+ Why You Shouldn't Ignore G00gle+
Updated information
There are lots of links to other articles about social networking in this piece that will give you more data on demographics
Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read article and see infographic here: [http://bit.ly/LUujhk]
Rescooped by malek from Curation, Social Business and Beyond |
This piece and infographic is from Adam Vincenzini on his blog.
I selected this article because it's another way for you to find key influencers and these tools will help to narrow your search
Here are some highlights:
Instead of focusing on the subjectivity of this process (and how this insight is deployed) Here's how you can use a combination of free tools to narrow your search.
Where do online influencers operate?
**They are active everywhere:
Most popular are:
blogs, Twitter, Facebook, YouTube, Online
communities, discussion boards
Assumptions:
**Influencers are active on Twitter
**Influencers operate some for of blogging hub
Focus on the intelligence you can glean from Twitter initially then verify this initial sweep with blog (or relevant hub) data
The initial steps involve:
1. Search by keyword
2. Search by location
3 tools useful in the process: The first two you can also search by location:
**followerwonk.com - then run this through another influencer tool -
tweetlevel to give it even more relevance (this isn't fool proof)
**locafollow.com
**twingulate.com
There are more suggestions in this piece having said that:
**No matter how hard we try, a 100% fool proof influence rating is near on impossible because influence is not a science, it can't be.
** this can help narrow things down, significantly
Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: [http://tinyurl.com/7humubp]
Rescooped by malek from SOCIAL MEDIA, what we think about! |
"Basically, semantic search is technology that tries to determine what users mean when they type in a certain keyword.
They explore the semantics of those words…or the meaning behind them."