There are several Facebook ad myths and misconceptions that are preventing marketers from unlocking the real power of the platform.
Via Pantelis Chiotellis
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digital marketing strategy
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There are several Facebook ad myths and misconceptions that are preventing marketers from unlocking the real power of the platform.
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If editorial coverage generates higher trust, stronger brand recognition and product alignment, why are companies continuing to eschew public relations for marketing?
there are a few things PR professionals can do to better showcase the ROI they are generating.
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Content marketing must serve a higher purpose & featuring people not things is how websites win hearts, minds & loyalty creating online community.
Another great piece from one of the "Marketing Illuminati", and his daring exposition of the "Tyranny of Perfection".
You're placing too much focus on achieving perfection, you lose track of exploring a project's full creative potential.
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In 2013, both large and small retailers earned business by making social media a priority. But it was the small merchants, operating exclusively online, that dominated the top ranks of the social media 500. This infographic takes a closer look at how SMBs can harness the power of smart placement, great content and nimble response.
Marty Note
I Loved this Line
"According to an Internet Retailer study, monthly referral traffic to e-commerce websites from Twitter, Pinterest, Facebook, and YouTube increased 42 percent, while the revenue generated from those visitors jumped nealry 63 percent."
There has been a debate about social media and SEO. Google continues to insist SMM has no role in ranking. This is disingenuous because it isolates Google from its parts.
Social media, as this infographic shows conclusively, helps with important Internet concepts like traffic, revenue and loyalty. Those are the "parts" that Google's continued claims that SMM doesn't impact rankings discounts.
Everything impacts rankings. Everything that brings traffic to or back to a website impacts SEO rankings. It has to since that is the nature of the game we play.
Good conversation breaking out on G+
https://plus.google.com/102639884404823294558/posts/VG9kxyBLaAH
It's all about the interaction of consumers with products online. The recently released Google's new Hummingbird algorithm put more weight to how your business, product, or service is being talked about on the social Web.
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Keith Ritchie, storyteller at Siemens, talks to Marketing about his role as a storyteller and just how powerful telling a story can be to engage clients, potential clients, and staff. What does story-telling mean to you?
It's a strategy, not just words
Great explanation of 'storytelling' as a strategy or concept, as told to the Australian version of "Marketing'.
One of the key sentences in this article for me is "I think that good communicators, the great communicators, all really do it (storytelling) naturally." Keith Richie points out that it works for leaders as well as brands and/or organisations. But will all communication professionals who offer 'storytelling' recognize that? I've seen some ugly twists to good stories or good stories thrown away for the sake of a 'new story'...