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digital marketing strategy
Think | Visualize strategic marketing planning Curated by malek |
Scooped by malek |
In 2009, the duo embarked upon a curious experiment: They would purchase cheap trinkets, ask some of today’s most exciting creative writers to invent stories about them, then post the stories and the objects on eBay to see whether the invented story enhanced the value of the object. Which it did:
What a great research project and article on the power of storytelling to increase profits! Here Rob Walker and Joshua Glenn demonstrate that when you can attach a compelling story to a product, its monetary value increases.
That is good news for anyone using stories to sell products. I think it will work the same for selling services, too.
Anyway, go read the story of this research and the results they experienced. I bet you'll get ideas for some stories you want to create for your products/services.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
Scooped by malek |
The best articles from across the web that I can find on using stories and storytelling in business.
I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our business, or give valuable how-to tips.
HOW TO FIND MATERIAL? Click on the Tags tab above, and then click on one of the tags.
I may occassionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over. If you wonder if I've seen an article that is not included here, send me a message and I'll respond.
I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!
And I hope you will also visit my website & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: www.juststoryit.com
Karen is dedicated to the art of Storytelling as a key tool in running a business or any other type of endeavor. Here at ManufacturingStories.com we fully support this art form as the best way to generate positive and effective change. Thanks Karen for all of your dedicated and tireless work! It's a tood Story!!
A master class!
Thanks Karen Dietz for finding this. See her comments below for a great description of what is covered in the video, powerpoint, story template, and the bad and good story example.