Authority, trust and relevance are the three most important & powerful pillars of SEO when it comes to website ranking on Google and other search engines
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Think | Visualize strategic marketing planning Curated by malek |
Rescooped by malek from Curation, Social Business and Beyond |
Authority, trust and relevance are the three most important & powerful pillars of SEO when it comes to website ranking on Google and other search engines
Rescooped by malek from Curation, Social Business and Beyond |
One of the most important aspects of an effective content marketing strategy is understanding your target market. Here are some areas to concentrat
I selected this article from Curatti written by Nicole Stelmar because it explains how to improve your content with a better understanding of your target market.
We can create valuable information for our readers when we know their pain points.
Improve Your Content Reach
In order to successfully reach your audience you need to know what makes them tick. I agree that you can create better content by learning about their needs and desires.
Stelmar explains how to find out more about your target market in order to have a clear picture of who they are.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/eT1d30bYDPT
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Rescooped by malek from Content Creation, Curation, Management |
This article discusses the benefits of a long form content strategy, along with the warning that not all content fits this form
I selected this article from Curatti written by Shelly Kramer because it provides insight into how to effectively use long form content to capture more readers.
Why long form content is well received by your audience.
Long Form Content Success Strategies
Most readers prefer digestible, longer content. I agree that you need to write it in a way that adds value to your community.
Kramer explains the impact of long form content on your blog.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
.
Read full article here: http://ow.ly/iNl2309GWns
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Rescooped by malek from Curation, Social Business and Beyond |
Some solicitations for sponsored content come with the demand that you include follow links. Resist the temptation to take the money. Here's why
I selected this article from Curatti written by Andy Capaloff because it explains why you should avoid "dofollow" links when publishing sponsored posts.
Why follow links are a turn-off when it comes to Google search.
Avoid Using Follow Links in Sponsored Posts
In order to maintain growth on your blog it's important to follow the rules when it comes to search. I agree that your sponsored posts should not include "dofollow" links in order to avoid penalties and losing valuable traffic.
Capaloff explains the rules that Google has set forth and how they calculate your PageRank.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Read full article here: http://ow.ly/ITMA309sA7T
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Rescooped by malek from Daily Magazine |
If you type "SEO Tools" in Google, the results can be overwhelming. So I want to show you some of the best SEO tools on the market.
I selected this article from Curatti written by Ashley Faulkes
because it shows you how to take your SEO strategy to the next level.
Four of the best tools to help your best get seen on the web.
4 Top SEO Tools
In order to gain more visibility online you need to have the right resources. I agree that honing in on a few gems will greatly improve your marketing efforts.
Faulkes provides 4 tools you can use to improve your SEO strategy.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/fE1c308hXLF
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Rescooped by malek from Public Relations for School Administrators |
If you type "SEO Tools" in Google, the results can be overwhelming. So I want to show you some of the best SEO tools on the market.
I selected this article from Curatti written by Ashley Faulkes
because it shows you how to take your SEO strategy to the next level.
Four of the best tools to help your best get seen on the web.
4 Top SEO Tools
In order to gain more visibility online you need to have the right resources. I agree that honing in on a few gems will greatly improve your marketing efforts.
Faulkes provides 4 tools you can use to improve your SEO strategy.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/fE1c308hXLF
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Rescooped by malek from AtDotCom Social media |
In this post, you’ll learn how a link profile can help improve your local SEO. The infographic contains further tactics for improving local search ranking.
I selected this article from Curatti written by Shane Barker because he explains how to improve your business's local ranking in search.
Useful tactics that will greatly improve your SEO strategy.
How to Improve Your Link Profile
There are many different factors that can affect SEO ranking. I agree that understanding a link profile will help your local business get seen online.
Barker provides great insights on how your link profile can bring leads to your website.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/opjq305ZthG
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Rescooped by malek from Content Creation, Curation, Management |
Nuzzel is the new kid on the block, great if you're an active twitter.
For every category like "social media," You can find the most shared tweets by your friends or friends of friends.
Scooped by malek |
I spent a couple of hours researching this question myself, and here’s my conclusion: There's no straightforward definition of off-page SEO. I mean, many p
a new flicker on the off-page SEO
Rescooped by malek from D&IM (Document & Information Manager) - CDO (Chief Digital Officer) - Gouvernance numérique |
Today, businesses are improving their approach to Social Media Marketing. Even those who were resisting them for a brief period, they are attracted to the benefits. Social media marketing helps you to grow your business. But if you are spending to advertise online, how can you get the biggest return for your buck? You sure […]
Rescooped by malek from Internet Presence |
Finding a niche is easy but when it comes down to understanding your niche, inside and out, including what your audience needs, wants and desires, it can either break or make your online business.
How To Find And Dominate Profitable Niches in 6 Easy Steps – Infographic
Click image or title to see more.
Rescooped by malek from Mastering Facebook, Google+, Twitter |
Struggling to find great content to share, or to find the right people to connect with? Here are 7 ways to do an effective social media search.
See tactics and tools to help you search social.
See tactics and tools to help you search social.
Rescooped by malek from Digital Brand Marketing |
Here are your 25 quick tips for search engine optimization that will not only help your business get found but also help you make more money online.
Here are your 25 quick tips for search engine optimization that will not only help your business get found but also help you make more money online.
SEO Tip #16: If your site content doesn’t change often, your site needs a blog because the search spiders like fresh content.
Rescooped by malek from Digital Brand Marketing |
A couple weeks ago, we dug into internal site search & found that in some cases, searches performed by only 10% of the site's total traffic made up nea
Tip #1 - Make sure search boar is visible.
Tip #2 - Use auto-complete, suggestions and create Top 10 Search results content.
Tip #3 - Show most "relevant" results first (see tip #10).
Tip #4 - Deliver results in "local language" i.e. call things the same as your audience.
Tip #5 - Offer multiple ways users can filter results (price, category, best reviewed, most shared).
Tip #6 - Include product reviews, in-stock status and purchasing buttons.
Tip #7: Mine internal search to guide merchandising.
Tip 8: Keep SEO Spiders away from internal search results to avoid duplicate content and no social support problems.
Tip #9: Give customers the ability to save searches to MyProfile.
Tip #10 Use an algorithm to fire search results based on predictive analytics (persona based if possible).
Marty Note
When I was a Director of Ecommerce we used Internal search to help make our aggressive growth goals. I added 7 - 10 because internal search is every ecommerce team's best ally. Internal search is a goldmine of information. Follow these ten tips to mine the gold internal search provides.
Rescooped by malek from Graphics Web Design & Development News |
Optimizing your content and link building for brand SEO can be tricky in small business. Find out how to increase success and become an authority leader.
Did you know though that there are basic search engine optimization (SEO) tricks that are still highly effective – that help increase your page results regardless of the search engine changes? Well, I’m here to give you 3 of those SEO tactics that you can count on to better optimize your business website or blog for the search engines.
(From the article) If you want a brand advocate, then your business needs to create content and make it easy to share. When you turn people into champions, they help build the brand for you. Give them a method to share and watch the search engines happily index all your brand has to offer.
Rescooped by malek from visualizing social media |
How often do you use Google to find something on the internet?
If like a lot of people you use Google every day you’ll be astounded by the number of hidden tips and tricks their search facility offers.
Find 46 of them featured in this infographic.
Nothing hidden about these "tips & tricks" - just standard every day library functions. This is not new, most these functions have been used since Win95, the days before we see the net as we do now. Nonetheless, whatever it takes for people to finally catch up and educate themselves about easier searching techniques!
Rescooped by malek from Curation Revolution |
There is a new invisible giant using 5 "tricks" so the "new seo" is getting harder and harder to see and understand. This Haiku Deck and Curatti blog post is about how to see the invisible giant. How to win hearts and minds online.
Why New SEO So Hard To See
* Google Float & Filter Bubbles.
* Social Media Marketing's Disappearing Act.
* Friends of Friends Marketing.
* Multi-channel Marketing.
* Web's "Fabric" Like Space/Time.
Adding a Curatti blog post at midnight tonight too.
Thought provoking on many fronts. The notion of need of predictive models (and other tools) to link content with visitors.
(From the article): Content Marketing is a tricky idea. You need to create authoritative content, but just enough that community is forming comfortably. Talk to much, in the wrong voice or at the wrong time sand you kill your fledgling community (easy to do).
Rescooped by malek from SocialMoMojo Comms & Content |
While many marketers will debate what comes first (content vs. social media vs. SEO) the most practical approach is to use the tactics necessary for your target audience in order to "be the best an...
It's all about integration of content, SEO and social media
There's a great bullet list herein that clearly compares social- versus search-focused content strategy.
Rescooped by malek from Internet Presence |
Google plus is one of the most unknown, under-utilized internet marketing tools available on the internet right now. It contains magical powers, like the ability to get your face to appear next to your search result listings in Google Search and the opportunity to network with thousands of like-minded individuals. Many whisper that Google Plus holds the secret to future Google Search organic rankings. At the very minimum, Google Plus is a vibrant community full of engaged users that are ready to become a part of your online audience. It also has so much potential to become intertwined with every aspect of Google’s multiple prominent platforms.
To read the full article, click on the title or image.
Get your Free Business Plan Template here: http://bit.ly/1aKy7km
Alles wat je wilt weten om Google+ goed te gebruiken, staat in dit uitgebreide overzicht.
Scooped by malek |
In the past month, Google quietly made a change aimed at encrypting all search activity — except for clicks on ads. Google says this has been done to provide “extra protection” for searchers, and the company may be aiming to block NSA spying activity. Possibly, it’s a move to increase ad sales. Or both. Welcome to the confusing world of Google secure search..
The growing number of (Not provided) count is a cause for disturbing SEO. Dave Chaffey is providing 4 alternative tools to grasp SEO effectiveness. And against Google advise, Dave recommends using "Rank Checking Tools" like "Advance Web Ranking"
Rescooped by malek from visualizing social media |
Discover how to optimize your company's Facebook page for Facebook's new search engine called Graph Search...
the nine steps from Right On – No Bull Marketing:
Choose the right category.Check your business address.Complete your profile.Include important keywords.Get more likes.Encourage check-ins.Post and tag photos and videos.Get a user name.Consider professional help.The switch to the new Facebook Graph Search in English Facebook accounts, and leading to an international change, changed a few rules when it comes to optimizing your Facebook page.
Some interesting tips to keep in mind to (re)optimize your Facebook page include:
- DOUBLE-CHECK (I'd say triple!) all your page information is completey filled out!
- checking your business categories
- using relevant keywords in both descriptions in posts
9 Steps for Facebook Graph Search Optimization [INFOGRAPHIC]
Rescooped by malek from Content Curation World |
Robin Good: Though I had seen and scooped this article before, I must have not done a very good job of really reading it from back to back. Paul Kedroski, who wrote this over a year and half ago, really captured the historical essence of content curation on the web.
This is an absolutely must-read article for anyone wanting to grasp what is happening with content curation on the web, hwile seeing things in proper perspective.
He wrote: "What has happened is that Google's ranking algorithm, like any trading algorithm, has lost its alpha.
It no longer has lists to draw and, on its own, it no longer generates the same outperformance -- in part because it is, for practical purposes, reverse-engineered, well-understood and operating in an adaptive content landscape.
Search results ...so polluted by spam that you often started looking at results only on the second or third page...
...
There are two things that can happen now.
a) We could get better algorithms, which is happening to some degree, with search engines like Blekko and others.
b) Or, we could head back to curation, which is what I see happening, and watch new algos emerge on top of that next-gen curation again.
Think of Twitter as a new stab at curation, but there are plenty of other examples.
Yes, that sounds mad. If we couldn't index 100,000 websites in 1996 by hand, how do we propose to do 234-million by hand today?
The answer, of course, is that we won't -- do them all by hand, that is. Instead, the re-rise of curation is partly about crowd curation -- not one people, but lots of people, whether consciously (lists, etc.) or unconsciously (tweets, etc) -- and partly about hand curation (JetSetter, etc.).
We are going to increasingly see nichey services that sell curation as a primary feature, with the primary advantage of being mostly unsullied by content farms, SEO spam, and nonsensical Q&A sites intended to create low-rent versions of Borges' Library of Babylon.
The result will be a subset of curated sites that will re-seed a new generation of algorithmic search sites, and the cycle will continue, over and over.
In short, curation is the new search. It's also the old search."
Must read. 9/10
Full article: http://www.businessinsider.com/googles-search-algorithm-is-spinning-out-of-control-2011-1
Rescooped by malek from Curation, Social Business and Beyond |
This piece and infographic is from Adam Vincenzini on his blog.
I selected this article because it's another way for you to find key influencers and these tools will help to narrow your search
Here are some highlights:
Instead of focusing on the subjectivity of this process (and how this insight is deployed) Here's how you can use a combination of free tools to narrow your search.
Where do online influencers operate?
**They are active everywhere:
Most popular are:
blogs, Twitter, Facebook, YouTube, Online
communities, discussion boards
Assumptions:
**Influencers are active on Twitter
**Influencers operate some for of blogging hub
Focus on the intelligence you can glean from Twitter initially then verify this initial sweep with blog (or relevant hub) data
The initial steps involve:
1. Search by keyword
2. Search by location
3 tools useful in the process: The first two you can also search by location:
**followerwonk.com - then run this through another influencer tool -
tweetlevel to give it even more relevance (this isn't fool proof)
**locafollow.com
**twingulate.com
There are more suggestions in this piece having said that:
**No matter how hard we try, a 100% fool proof influence rating is near on impossible because influence is not a science, it can't be.
** this can help narrow things down, significantly
Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: [http://tinyurl.com/7humubp]
Rescooped by malek from SEO Tips, Advice, Help |
SEO isn’t exactly the most understood medium in online marketing. For one thing, people aren’t too sure what SEOs do exactly. Then there is talk about how SEO is converging with social media, content marketing, usability, and more.
Rescooped by malek from SOCIAL MEDIA, what we think about! |
"Basically, semantic search is technology that tries to determine what users mean when they type in a certain keyword.
They explore the semantics of those words…or the meaning behind them."
I selected this article from Curatti written by Mandeep Singh because it shows you how to improve your website rank with organic SEO techniques.
There are three phases to search engine optimization that can help improve your website visibility.
3 Pillars to SEO Success
You can improve your ranking in search with the right methods in place. I agree that authority and trust are built upon original content with organic methods.
Singh provides 3 ways you can use to improve your SEO strategy.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Read full article here: http://ow.ly/wZEj30cnonl
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