I selected this article from Curatti written by Shelly Kramer because it provides insight into how to effectively use long form content to capture more readers.

Why long form content is well received by your audience.

Long Form Content Success Strategies

Most readers prefer digestible, longer content. I agree that you need to write it in a way that adds value to your community.

Kramer explains the impact of long form content on your blog.

Here's what caught my attention:

• Search engines tend to rank long form content higher than short form. The more words you have the more opportunity to add relevant keywords.

• Longer content can set you apart from the competition. Especially as you focus more on quality than quantity. This places your business ahead of the game.

• It may take more time to read a lengthy article -- but generally this will be well received by readers. It is well worth the time and investment to write long form content.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/iNl2309GWns

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