You know those diaper commercials where a mother holds her newborn baby for the first time? There are dozens of them, but as the mom of a 10-month-old, they make me feel all warm and fuzzy inside every single time. I read emails from my formula brand with stories about infant development, customized to my son’s age, and similar content from other trusted brands. I feel touched by marketing campaigns that encourage and empower mothers to feel good about their parenting.