SMS often leaves the rest lagging behind in terms of effectiveness as a marketing channel. And yes, it does have a place in B2B Marketing
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Think | Visualize strategic marketing planning Curated by malek |
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SMS often leaves the rest lagging behind in terms of effectiveness as a marketing channel. And yes, it does have a place in B2B Marketing
Rescooped by malek from Curation, Social Business and Beyond |
This article contains 4 helpful tools and resources around Business Brand reputation, Business Focus and Email Management
I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help improve your business branding strategy.
Reach your full potential online with these great resources for business.
12 Great Business Tools for Branding and Email Marketing
With the right tools you can help your brand stand out online. I agree that in order to build a business it's important to take advantage of what's available.
Gilbert provides the best tools to help make your company a more successful one.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://curatti.com/business-branding/
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Need help managing emails & making your #business run more effectively?
Rescooped by malek from Business: Economics, Marketing, Strategy |
Rescooped by malek from Content Creation, Curation, Management |
Before you give up on the idea of blogging, here are 12 soothing truths for wellness bloggers.
Rescooped by malek from Digital Brand Marketing |
Businesses Need Storytelling “Marketing is no longer about the stuff you make, but about the stories you tell,” said entrepreneur and marketing guru Seth Godin. On his blog he explained what make…
Good reminder for small business that stories are always better in connecting with consumers and prospects than just talking about yourself or your product.
It is all about building a storty telling culture. Tell the story of your success and your failure if you want to connect to a captive audience. I guess brand promotion can get an effective boost through the telling of stories of why they are better than others. The take away is that story-telling needs to be promoted in a big way as an effective way of connecting to people. Don't lecture, don't make a presentation of the successes you've achieved as an entreprenuer of a small scale business, rather tell the story of your success!
Scooped by malek |
Email marketing is a huge topic (hence my epic course about it). Growing
your list, getting subscribers, making them feel awesome and then figuring
out how to sell your own stuff to them - it’s taken me years of trial and
error and experimentation to get it all down.
The good news is that there are so many awesome little ways that you can
begin growing your email list, starting today.
You don’t have to create a huge opt-in freebie, or an email course, or
write a million guest posts just
Rescooped by malek from Google Plus and Social SEO |
When done right, SEO gives small businesses a huge opportunity to cut through the noise of the Internet and get noticed.
Business intelligence and online competitor analysis is a major factor in determining your business direction..
Over the past decade, search engine optimization has changed dramatically.
What once consisted of trying to outwit an algorithm has now evolved into a sophisticated art of audience targeting, centered around delivering tangible value to prospects and customers.
Rescooped by malek from Marketing Automation, Marketing, Sales and Lead Generation |
Small-business owners these days are competing for more limited ad space on Facebook—and paying more for ads even if they don't result in sales.
Roughly 1.5 million firms of all sizes pay to advertise on Facebook today, up from around one million a year ago. Ads in Facebook's right-hand column recently took on a new, larger design, allowing room for fewer per page.
Rescooped by malek from Great Infographics |
Take a look at the infographic by Huxo team, showing 30+ statistics that reveal how the social landscape is helping businesses grow.
almost half of online users count on social media for purcahse decsion
Bilan Réseaux sociaux : comment les petites entreprises ont investi ces nouveaux outils de développement.
Small Business needs to be using Social Media. This is a great Infographic explaining why
Scooped by malek |
Seeing as 96% of smartphone users text message, and 98% of text messages are read compared to 29% of tweets and 12% of Facebook posts, SMS marketing is naturally a rich field of potential for digital marketers.]
Consider potential benefits for small business
-High open rate, about 95%
-Easily accessible to the company and the clients
-Distinguished short codes and keywords that build up brand image
-Ability to send out mass text blasts at once
-Development of client relationships and loyalty
-Possibility of becoming viral
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The origins of the popular Internet phenomenon, and three tips for creating shareable content for your company.
Meme is the new standard.
But there's no cookbook for meme production. Entrepreneurs can still use some tips to tap into the growing power of memes to grow their business
Rescooped by malek from Business and Marketing |
Everyday new curation front.
We have entered the age of the "Me Enterprise" and being our own social newsroom is an essential part of our daily work routine. How do you source, publish and promote the news relevant to your internal and external audiences?
Here's a comprehensive list of 100 services that help PR professionals. I would stretch that category and say they are useful to anyone who is at the front line of publishing - we're all editors now and the online world is our social newsroom. How do you manage yours?
Here are four services I use daily and I've found after two years of experimenting, I can get away with just these four, but am hard pressed to do as much as I do on a daily basis with less.
As expected, Paper.li is at the top of my list. Here's how I do more with less (thanks Marty Smith for the inspiration - love that line!)
1. Paper.li:
-monitoring: I can use Paper.li as a personal, or team monitoring tool. It allows me to quickly, and easily aggregate the news I need on topics, trends or industry via mulitple news feeds source in order to gain social intelligence on topics, trends, industry, people, compeitors. It compliments traditional intel within the organization to give a full picture around a topic.
-sourcing: from my paper(s) I can scan and quickly find engaging and relevant content to share with communities.
-distribution: Paper.li quickly surfaces the most relevant content and if there is something I don't find, but would like it included, I can curate it in by hand and distribute an email newsletter to anyone subscribed. As well as I can share papers with communities across social networks but as an intel tool, the automation of topic or industry relevant information, daily, is key.
-engagement: not only can I use this as an intelligence tool, but with a paper laser focused, the content is relevent to external audiences and stands alone as a viable inbound marketing tactic(tool) to attract the right audience of like-minded people.
The one thing that would top of the service is an integration with buffer or another scheduling tool. That would save me a step in my routine. As you can imagine, I'm on top of our team to get that implemented!
2. Hootsuite:
It is essential to be able to schedule information for consumption across networks. Hootsuite is one of the most affodabe tools available to help you distribute your news to the right audiences at the right times
3. Savepublishing:
Essential to anyone who manages and administers social networks. It identifies shareble (in length) tweetable phases within a body of text. It is an invaluable tool!
4. Your own blog, or Scoop.it.
Every editor in chief needs a place to call home. If you don't have your own blog, then Scoop.it is an amazing place to call home. It allows you to not only build your web presence and establish yourself as a thought-leader within a niche or domain, but it also serves as a quasi-blog for those who don't have the time, or yet the desire, to maintain their own blog.
These four tools are all I need. What does your social newsroom look like? Can you do more with less?
I selected this article from Curatti written by Orla Forrest because it explains how to run a smart SMS marketing campaign with better results.
You can reach your prospects through specific SMS strategies.
Exploring the Mobile SMS Marketing Method
When a business sends out a marketing text message it can get either get deleted or missed. I agree that your customers will respond as you reach them with the right approach.
Forrest shows you several ways to improve your SMS marketing strategy for more sales.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/MtqX30btO8e
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today