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![6 Reasons SMS Marketing Rock [INFOGRAPHIC] | digital marketing strategy | Scoop.it](https://img.scoop.it/3LqWaG6e6z9Y50e7Sv4Pljl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Seeing as 96% of smartphone users text message, and 98% of text messages are read compared to 29% of tweets and 12% of Facebook posts, SMS marketing is naturally a rich field of potential for digital marketers.]
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Consider potential benefits for small business
-High open rate, about 95%
-Easily accessible to the company and the clients
-Distinguished short codes and keywords that build up brand image
-Ability to send out mass text blasts at once
-Development of client relationships and loyalty
-Possibility of becoming viral