No matter how brilliant it may be, if your social media content is not digestible, it will not matter. Here are 10 types that succeed on social media.
Via janlgordon, massimo facchinetti, Marco Favero
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Rescooped by malek from Training, eBook, Social Media & Web Design |
No matter how brilliant it may be, if your social media content is not digestible, it will not matter. Here are 10 types that succeed on social media.
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http://www.socialmediabynumbers.com The era of Social Media has changed the nature of organizational definition. We are no longer authors of our identity, bu...
A real eye opener
Votre histoire vous diférencie de vos concurrents...
What's your story? What are your mission vision values? Why it matters.
Excellent video.
Rescooped by malek from Curation, Social Business and Beyond |
Beth Kanter wrote a very complete and interesting piece in NTEN's latest edition of their quarterly journal for non-profit leaders. You have to download the journal but it's worth it and it's free (you just need to register).
Jan Gordon: I agree with Guillaume, Beth Kanter knows what she's talking about and her article is definitely worth reading.
Guillaume Decugis wrote this commentary:
"It's been fascinating for me to see how non-profits seem to embrace Social Media in general and Content Curation in particular - Beth of course being a key advocate in that move.
The broader take-away that I see for those of us in all sorts of organizations, as independant professionals or SMB-owners is the validation it brings to the model. When tightly-budgeted NPO's embrace a practice as a group, you can bet they're not wasting their scarce resources on a hype. They have to be efficient and as Beth puts it in the article: "Putting content curation into practice is part art form, part science, but mostly about daily practice. You don’t need to do it for hours, but 20 minutes every day will help you develop and hone the skills."
This is precisely where we see the opportunity with curation for professionals: building up a good practice that fits with one's daily routine and that -as Beth puts it - brings great "unexpected benefits".
Selected by gdecugis and Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: [http://tinyurl.com/75ucphe]
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The best articles from across the web that I can find on using stories and storytelling in business.
I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our business, or give valuable how-to tips.
HOW TO FIND MATERIAL? Click on the Tags tab above, and then click on one of the tags.
I may occassionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over. If you wonder if I've seen an article that is not included here, send me a message and I'll respond.
I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!
And I hope you will also visit my website & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: www.juststoryit.com
Karen is dedicated to the art of Storytelling as a key tool in running a business or any other type of endeavor. Here at ManufacturingStories.com we fully support this art form as the best way to generate positive and effective change. Thanks Karen for all of your dedicated and tireless work! It's a tood Story!!
Rescooped by malek from Curation, Social Business and Beyond |
Announced today, Kyoo is a social media aggregator that intelligently finds, indexes and displays social content on any topic.
The business versions of Kyoo allows organizations to aggregate and display content on their own sites, with moderation tools, in a similar fashion.
It features hot topics bubbling up in U.S. News, World News, Business, Science & Tech, Entertainment, Politics, Sports, What’s Viral and Lifestyle sections.
You can browse sections or search for topics of interest.
Each topic page is an amalgamation of topic-related tweets, public Facebook status updates, YouTube videos, Flickr photos, Delicious bookmarks, and top news stories from Digg and Reddit.
With a broad spectrum of channels, Kyoo provides a real-time, contextual glimpse at what’s happening in the world based on the updates pouring in from social media sites, making it akin to a crowdsourced 24-hour news network.
Kyoo is free to use for consumers, though it does offer a separate business product for companies that starts at $349 per month.
Rescooped by malek from Curation, Social Business and Beyond |
Announced today, Kyoo is a social media aggregator that intelligently finds, indexes and displays social content on any topic.
The business versions of Kyoo allows organizations to aggregate and display content on their own sites, with moderation tools, in a similar fashion.
It features hot topics bubbling up in U.S. News, World News, Business, Science & Tech, Entertainment, Politics, Sports, What’s Viral and Lifestyle sections.
You can browse sections or search for topics of interest.
Each topic page is an amalgamation of topic-related tweets, public Facebook status updates, YouTube videos, Flickr photos, Delicious bookmarks, and top news stories from Digg and Reddit.
With a broad spectrum of channels, Kyoo provides a real-time, contextual glimpse at what’s happening in the world based on the updates pouring in from social media sites, making it akin to a crowdsourced 24-hour news network.
Kyoo is free to use for consumers, though it does offer a separate business product for companies that starts at $349 per month.
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"Social Media is all about storytelling, or so the “guru’s” will tell you. That’s when they aren’t telling you that it’s all about relationships. Ok so I am supposed to tell stories to people so they will “like” me as a brand and that will create a relationship? Actually that is a pretty fair description of the way social media should work. It can’t be about a relationship without there first being something to attract attention. Back in the day, as people are want to say around here (Texas), we used to practice a principle called AIDA - Awareness, Interest, Desire, Action. That has, for some people, fallen out of favor, but I have no idea why. It works, and it works at all levels of human interaction - which is afterall what Social Media is supposed to be about."
I like this article because like others, it shows us how little advertising and marketing has changed over the years. And that the advent of social media hasn't changed the basic principles of marketing, advertising, or storytelling either.
Yet why should YOU read it? Because mastering the principles of AIDA and storytelling are all you really need to pay attention to. It is easy to feel overwhelmed these days trying to grapple with all the technology wonders of the internet, social media, digital storytelling, transmedia storytelling, etc.-- plus the effects of these on marketing for businesses of all sizes. Ay yi yi. But really -- just stick to the knitting of AIDA and storytelling to get ahead.
There are videos to view from the 1970s and today that prove the author's point. The author's final words are that storytelling has always been at the center of advertising and marketing -- and always will be.
Thank you Gregg Morris @greggvm for sharing this article with me.
Food for thought. I do think because of the change in trends of media and technology advertising and marketing has really broadened and there is a gap in some companies because they can't keep up. But really using basic campaigns and techniques a campaign can use social media as a platform as opposed to a whole new advertising sector.