Launching a startup before doing enough PR for the products could be detrimental to the startup’s success thereafter. It is important to do some PR before launch for the very reason of launching with a bang on the d-day, and having a good number of early users ready to adopt your products.

To achieve this, you need to implement a few PR strategies to get you interested users a few weeks before the launch so that when you launch you have a support base that could propel your business to great heights for a new company:

Via Pantelis Chiotellis