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digital marketing strategy
Think | Visualize strategic marketing planning Curated by malek |
Rescooped by malek from Digital Brand Marketing |
After 14+ years of writing hundreds of investor pitches that raised hundreds of millions of dollars — here’s the winning formula! When you see about 50 pitch decks a week over 14 years, you see A LOT…
Guy Kawasaki shares the layout for a perfect pitch.
Pitching your startup to investors just might be the most nerve-wracking aspect of starting your new business — well, besides the prospect of losing your shirt.
I get it. The last thing you want to do when you’re sleep-deprived and edgy and suffering startup angst is pitch it over… and over… and over again. It’s actually a pretty helpless feeling, asking strangers to decide on the fate of your new venture. If it’s your first or second venture, there can be a real learning curve, too. It takes time and feedback to get it right.
Presentation guru Guy Kawasaki has put together an infographic that can help make your pitch both more effective and less painful....
Larry Kim shares a useful slide presentation template for startups from Guy Kawasaki.
Rescooped by malek from Future of Cloud Computing, IoT and Software Market |
Starting a business is no walk in the park. Here are 24 Powerful SaaS Tools every startups and entrepreneurs can explore to better manage their businesses:
Rescooped by malek from Venture Capital Stories |
Two scholars measure the economic impact of VC-funded companies.
Over the past 30 years, venture capital has become a dominant force in the financing of innovative American companies. From Google to Intel to FedEx, companies supported by venture capital have profoundly changed the U.S. economy. Despite the young age of the venture capital industry, a fifth of current public U.S. companies received venture capital financing.
Venture capital (VC) is a high-touch form of financing that is used primarily by young, innovative, and highly risky companies. Venture capitalists provide not only financing but also mentorship, strategic guidance, network access, and other support. These investments are highly speculative — most of the companies that receive VC funding will fail, even as some become runaway successes. Three out of the five largest companies in the world received most of their early external financing from VC. Read more: click image or title.
VC investment employ 38% of working force
Venture capital (VC) is a high-touch form of financing that is used primarily by young, innovative, and highly risky companies. Venture capitalists provide not only financing but also mentorship, strategic guidance, network access, and other support. These investments are highly speculative — most of the companies that receive VC funding will fail, even as some become runaway successes. 3 out of the 5 largest companies in the world received most of their early external financing from VC. Clearly, Apple, Google, and Microsoft are among the most innovative and most important companies in a generation. But how important are these and other VC-backed companies to the U.S. economy? How do they compare to industrial behemoths such as General Motors or massive financial institutions such as Bank of America in terms of job creation and overall economic impact? The researchers set out to quantify the long-term impact of VC on the U.S. economy. Started by classifying companies as either VC-backed or non–VC-backed, considering only public companies that are traded on major U.S. stock exchanges. While most successful VC investments end with the company being acquired, reliable information is currently available only on those companies that become publicly listed. Thus, our results likely underestimate the impact of VC on the economy.
Interesting statistics! Definitely part of the overall mystic and fabric of Silicon Valley and high tech in general. Very creative and exciting soup of entrepreneurship, investment and high risk/rewards.
Rescooped by malek from Must Market |
SMM For Startups
Great tips here for #startups including:
1. Create Your Social Media Strategy
3. Ask Your Audience What They Want
4. Provide Customer Service on Social Media
5. Build An Online Community
6. Constantly Evaluate Your SMM Strategy
7. Don't Be Afraid To Experiment
I left a comment on Shane's post about the need to curate content and blog. Social media without meaningful shares is spam. Startups are so self referential. They are so widget focused it can be hard to have them THINK about the world their widget fits into. Content curation helps open any company up to great relevant content from other sources. Curating that content creates a supportive social network and places a startups business in context.
I would say #6.Track and evaluate your social media performance, is probably the one we hardly do.
Rescooped by malek from Competitive Edge |
If you are a very early stage entrepreneur, then the next 10 minutes reading this post will probably save you weeks of time.
Like you, we started out with just a vision in our heads and little experience in running a SaaS business. Most of the time we had little clue of what we needed to do to convert traffic into leads and leads into customers. We got some great ideas from experts in the field, but the amount of knowledge on Conversion Rate Optimization (CRO) can be overwhelming sometimes, especially for early stage startups.
So we did what we like to call as ‘experiments’ on CRO rather than have ‘strategies’. Some of these experiments have worked brilliantly for us and well, some have failed miserably. So we are sharing our learnings with fellow entrepreneurs who are starting out. The idea is to share our experience with young entrepreneurs just like us and to convey the message that it is a good practice to go with your gut instinct and experiment with options.
Read more: http://snip.ly/J6Fi
Get your Free Business Plan Template here: http://bit.ly/1aKy7km
"It has been an absolute delight working with you and this will be just a beginning in my relationship with Growthink.
I am very satisfied with my business plan and financial plan. Your work is outstanding."
Michael Mundi
Mundi Homes
Rescooped by malek from Internet Presence |
The hottest topic at Mobile World Congress 2015 will connect billions of people and things to the Internet and one another without wires.
While much of the world is connecting their personal devices to fast data sharing 4G mobile networks, industry pioneers are shaping next generation networks to feed the world’s increasing appetite for the Internet.
5G networks aren’t expected to roll out broadly until 2020, but according to analyst firm CCS Insight, 5G will be one of the hottest topics at this year’s Mobile World Congress in Barcelona. That’s because talk is significantly shifting beyond smart pipe dreams into a do-anything-anywhere-from-any-device reality.
In a nutshell, 5G networks will provide more data bandwidth and less latency due to built-in computing intelligence aimed at handling more data more efficiently than today’s 4G networks. By combining communications and computing technologies, 5G networks will leverage more benefits of Moore’s Law, according to Asha Keddy, vice president in Intel’s Communication and Devices Group and general manager of the company’s Standards and Advanced Technology team.
“3G networks were designed for voice while 4G was designed for more complex human interaction with voice and data,” she told iQ just ahead of attending Mobile World Congress for the fifth consecutive year.
More here: http://snip.ly/HIiv
Get your Free Business Plan Template here: http://bit.ly/1aKy7km
"It has been an absolute delight working with you and this will be just a beginning in my relationship with Growthink.
I am very satisfied with my business plan and financial plan. Your work is outstanding."
Michael Mundi
Mundi Homes
Rescooped by malek from Curation Revolution |
Print The Legend
Even if only HALF the potential of 3D printing is realized it will still be substantial. Print The Legend is a great documentary film about what may be the end of the beginning of 3D printing. The film is certainly one of the best and most accurate films about startups we've ever seen, a #mustwatch for entrepreneurs.
What a great story of the startup in pursuit of printing the legend, turning myth to reality.
Rescooped by malek from Curation Revolution |
Amazing Content Marketing Tool
If you don't use Haiku Deck to help create visual marketing you are missing a powerful tool. We've created 36 Haiku Decks. Over the last 22 days those decks added 8,322 views or 378 new views each day.There is NOTHING we are doing with that kind of reach...NOTHING!
We are beginning to believe Slide Decks may be an exciting new marketing channel. Amazingly NONE of our 36 decks reported zero views over the last 22 days. Even OLD decks continue to be viewed making slides and slide decks VALUABLE content indeed.
Not a complete surprise since Slideshare has been creating SEO magic for years, but Haiku Deck may have just legitimized slides as a marketing channel. You don't need an excuse to create Haiku Decks. No conference talks needed to win with these new visual marketing tools. SLIDES and Haiku Deck's CMS that sits on top of the Creative Commons are becoming a powerful content marketing tool and a widgetized marketing channel in their own right.
Trending Haiku Decks Include
Crowdfunding Tips From The Clash +46% Views
http://shar.es/1ao3gt
Gamify Content Marketing +36% Views
http://shar.es/1ao3GS
Invisible Giant: Why New SEO So Hard To See +8% Views
http://shar.es/1ao3ZG
Warren Buffett's Tips for Startups remains Top Dog w/ 7,700 Views
http://shar.es/1ao3Bj
See performance for all 36 Haiku Decks we've created on Google Doc here:
https://docs.google.com/spreadsheets/d/1Ozsk4hHtT6Xm77SxQbP7EFw259oQMVC_5DY1bOU9dAk/edit?usp=sharing
Walt Mossberg was right..
The great tech guru once commented that Haiku Deck saves people so much time it will raise the GDP
Haiko Deck is a different visual experience
Rescooped by malek from Internet Presence |
A visual guide to growing a startup with inbound marketing.
There are two things in my professional life that I'm passionate about.
1. Startups. I love startups. It's an obsession. I've started three companies, angel invested in over 50 and (hopefully) helped thousands more entrepreneurs in some small way through the OnStartups.com community.
users/customers. You use that as a tool to bring people in.
Creating a diversified high quality content (on regular basis) is one of the main foundations of a startup.
Before any entrepreneur became successful there was a time they did not know what to do. And then the aha moment happened. How?
About 2200 years ago Archimedes stepped into his bath and exclaimed, “Eureka!”
It was a moment of sudden discovery. The eureka effect. A moment of deep insight. It’s an epiphany which translates as “striking appearance.” In that moment a previously unsolvable problem becomes suddenly clear and obvious.
Before The Aha Moment
Life can be divided into two periods. Before you know why you are alive and after. In between there is just a single moment – the Aha! moment. One brainwave that turns a person into a person on a mission.
Here we show the moments that turned famous people onto their missions. Even though for them it was a process to get to that moment, there was a catalyst that one day made them say, “Aha!”
What Makes Us Aha
What brings the Aha moment?
Inconvenience. GoPro founder who struggled to take a picture of himself while surfing.
Limited resources. Ikea founder could not fit a table in his small car, so he thought to take off the legs.
Pain and tragedy. Samuel Morse received a letter about his wife’s illness after she was already buried. Letters took a long time back then. He raced to see her, but it was too late. Grief-stricken, he decided to forever change how people talk to each other and invented the telegraph.
The aha moment comes at different ages. Here are a few examples. Is it ever too late to have the aha moment? Some entrepreneurs had them well into their fifties. Were they thinking it was never too late?
Get your Free Business Plan Template here: http://bit.ly/1aKy7km
A good collection of entrepreneur characteristics, ideas, trying to answer the lasting question
" How can I become an entrepreneur?"
I think this is kinda fascinating. Have you had your "Eureka Moment" or are you still waiting?
Seeing a problem and solving it is the "root" of true entrepreneurship.
Rescooped by malek from Must Market |
The Seven Startup Metrics You Must Track
Forbes
Not spending enough time gauging your business's progress can be just as harmful as wasting your time with needless emails or Excel sheets.
Conversion to paid rate: if you started with a freemium model
Agree, our Triangle Startup Factory Funded startup is tracking most of these "magic metrics".
Rescooped by malek from Must Market |
Making money in our new Thank You economy can be tricky. This post shares 5 New Money Rules to help you say Thank You for the Return On Investment.
5 New Rules
* Partner As You Build.
* Create and Sell Training.
* Crowdfund.
* Sell Sponsorships & Advertising.
* Sell Anything of Value & You Have More Value Than You Know.
effective immediately
Rescooped by malek from Must Market |
As more consumers switch to smart phones, emerging channels are gaining importance in a marketing space that SEO has dominated. For years, brands have used SEO strategy to market their products, but it has become harder to find as an increasing number of search results are returning unrelated content.
Also, according to one entrepreneur, in 2013 organic search results made up only 13 percent of screen space. The rest of the screen was dominated by "ads and jun"
Problems with SEO-lead strategy are only magnified as more consumers view content on mobile devices. For instance, vertical and native search on mobile is continually threatening traditional search. Google’s traditional search traffic had declined 3 percent by the end of 2012.
Startups Think Mobile First
I got this lesson at Triangle Startup Factories Fall Showcase when more than half of the "graduating" startups were MOBILE focused almost to the exclusion of content on Google.
These startups could have cared less about organic SEO. I'm not sure I would live all the way there YET but SOT (Sign of the Times) and yet another big wake up call to Google.
It is possible via app stores and direct connection into what is rapidly becoming many people's #1 digital device - their SmartPhone - to build a substantial business and have NO top ranked keywords in Google.
All things being equal I still want content in the Big G since a traffic source as valuable as that is stupid to ignore, but the brash thinking of next gen entrepreneurs DOESN'T INCLUDE GOOGLE.
Google, for these brash mobile first entrepreneurs, doesn't enter in their field of vision. They aren't worried about winning organic SEO as much as they fear bad ratings on the app store (lol).
After spending years tweaking, cajoling and pleading organic SEO I'm ready for something new and different. SEO feels played out, not worth half the time we used to put in it and OVER.
Rescooped by malek from Business and Marketing |
There's a common misconception floating around Silicon Valley that ideas mean nothing, and execution means everything. But the reality is much less bi
A simple illustrated guide of which idea to turn into a business
Rescooped by malek from Content Creation, Curation, Management |
The volume of content produced and shared online continues to proliferate, and platforms with the ability to create a signal amidst the social noise have the potential to unlock tremendous value.
5 Startups are measured against 4 factors:
- Value
- Prominence
- Applicability
- Ingenuity