Our brain passively takes in dry information. However, when we are hearing or listening to stories, It is full
Via janlgordon, massimo facchinetti, Os Ishmael
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digital marketing strategy
Think | Visualize strategic marketing planning Curated by malek |
Rescooped by malek from Digital Brand Marketing |
Our brain passively takes in dry information. However, when we are hearing or listening to stories, It is full
If you can't explain your startup to a child, you may not have better luck pitching to investors.
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a look at why your brand should invest time in social video and how to use it to dominate your storytelling efforts..
traditional social networks are now encouraging brands to mix their storytelling efforts with more social video features.
Rescooped by malek from Digital Brand Marketing |
"Roland Barthes, master linguist and semiotician once said: “There are countless forms of narrative in the world.” And yet the majority of western storytellers have been ploughing just one narrative model for well over 60 years: Joseph Campbell’s Hero’s Journey from the Hero with a Thousand Faces.
While it has its value, Campbell’s model is not a useful model for digital story design on a structural level. Down below, I offer four alternative narrative structures that we could use to design intelligent stories more fitting to our digital context."
Read the full article to find out more about these narrative forms, their differences, and how to apply these forms:
ScandinavianIndianCentral AfricanAutochthonous
This article gives some insight about why a story may not be popular across cultures.
This article gives some insight about why a story may not be popular across cultures.
Rescooped by malek from Must Market |
Social Media: It’s The conversation, stupid Are You Listening? Why is it so hard for institutions and companies to listen? Here is a sequence of social marketing I created to support the James Cancer Hospital that underscores how listening creates opportunity in a social / mobile / connected time.
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March 2014 Nielsen Study, commissioned by inPowered, “The Role of Content in the Consumer Decision Making Process,” uncovered that consumers depend on trusted, expert content to make purchase decisions 5 times more today than they did just a half a decade ago. The proliferation of digital and social media has led to information overload, but customers trust credible, third party expert content in all stages of the purchase process across product categories.
Blend a trustworthy story with visually appealing infographics and you have a substance for success in social media promotion
Rescooped by malek from Curation Revolution |
Ask two content marketers about long-form content and you’ll likely get two completely different responses. The first might say that long-form content is a gamble, given audiences’ supposedly min…
A great piece of reading about adding more value with more content. The examples are highly illustrative, turning a dry rock into live rock.
Storify Long Form Content To Win
Great post explaining why SHORT or LONG form content works and the middle drags. Amazing charts and graphs supporting why long form works ins a heuristic TIME ON SITE time (like this one). If your readers are ENGAGED they are more valuable than if they are "one and done" and long form content creates more engagement.
The post speculates on why, but my theory is its easier to tell a better story. It takes me 500 words just to get my scene set (lol). I'm kidding, but I do like to "storify" my content.
In this context "storify" means to find a larger story I can riff INTO the post or share a personal but relevant story that provides the same kind of "backbone" content.
I selected this article from Curatti written by Scott Aughtmon because it explains the scientific process behind our brain response to compelling content.
Understand what drives people to respond to a story.
Study Reveals Engaging Content Wins Over Readers
The creative locations in the brain respond to certain types of storytelling. I agree that in order to attract an audience you need to understand what how they respond.
Aughtmon shows us how the mind if affected when presented with a catchy story.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123RF.
Read full article here: http://ow.ly/5oox306XfiI
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