Storytelling is by far the most underrated skill when it comes to business. Gary Vaynerchuk, master marketer and entrepreneur Even...
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Storytelling is by far the most underrated skill when it comes to business. Gary Vaynerchuk, master marketer and entrepreneur Even...
Enjoy the story
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This incident happened with one of my clients - a high-profile communication technology company. As part of their online program, they were going to write a company blog. The first contributors we ...
"I feel I’m afraid to do wrong when the standard is – perfect" What an inspiration.
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Once is never enough with a video like this
Thanks Karen Dietz for finding this. See her comments below for a great description of what is covered in the video, powerpoint, story template, and the bad and good story example.
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Every so often, a traditionally non-business word finds its way into the business world, fueled by an admirable desire to find new ways to think about old challenges. “Storytelling” has become one of those words.
What a nicely written article pointing to several truisms in business storytelling. Some you are familiar with (storytelling is a pull, not a push technology). I like the ones that I don't read much about:
1. Storytelling is a selfless, empowering act
2. Storytelling looks to the future
As the author Bill Baker (from Marketing Profs) says, "Successful storytelling respects the past and appreciates the present, but it also looks boldly into the future, moving people past “what is” to “what if?” Done well, storytelling helps people collectively imagine a vision of the future that is achievable and worth achieving, helping them to understand not only what they’re working on but also what they’re working toward." Yes!
And, "As you consider using storytelling strategically to give meaning to your brand communications or employee-engagement efforts, don’t do so simply because it is “the next big thing.” Do it because, if you truly listen and you are willing to be generous, authentic, emotional, and collectively creative— it works. As one senior client recently said, “This is a bit frightening. I feel vulnerable; but at the same time, because I’m being myself, I feel more confident.” If your organization is ready for that journey, there’s a great story ahead."
Love it. This is a quick post that is rich in insights & examples (ignore its clunky layout). Enjoy!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
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The most powerful thing about you is your story. But don't talk about yourself all the time; you'll be a bore.
Well, that all depends on whether it is all about you bring the "center of attention" or the "center or exposure". "Exposure" mesans being vulnerable and also being willing to be changed by the story. That is what this article is really all about. And it is also the essence of the talk I am on my way to give at the Pacificaa Graduate Iinstitute's conference on transformational leaderships this weekend.
The questions posed here will help you keep on track and avoid situations where you end ups telling your story from your ego instead of the place of service. It is a great checklist to keep in your back pocket.
Happy story telling!
Thank you Richard Andrews for recommending this article :)
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
This is a great article on the power of word-of-mouth storytelling.
It features insights into how Domino's Pizza owned up to - and then completely owned - their negative customer feedback.
Everyone loves honesty - even from people who admit to selling millions of substandard pizzas - as seen by Domino's subsequent huge upturn in fortunes.
All hail the power of a good story!
I'm a huge believer in storytelling in marketing, but also in sales. It is our natural form of communication in life - so why would we abandon this format when talking business?
Storytelling