The best articles from across the web that I can find on using stories and storytelling in business.
I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our business, or give valuable how-to tips.
HOW TO FIND MATERIAL? Click on the Tags tab above, and then click on one of the tags.
I may occassionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over. If you wonder if I've seen an article that is not included here, send me a message and I'll respond.
I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!
And I hope you will also visit my website & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: www.juststoryit.com
I selected this article from Curatti written by Scott Aughtmon because it explains the scientific process behind our brain response to compelling content.
Understand what drives people to respond to a story.
Study Reveals Engaging Content Wins Over Readers
The creative locations in the brain respond to certain types of storytelling. I agree that in order to attract an audience you need to understand what how they respond.
Aughtmon shows us how the mind if affected when presented with a catchy story.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123RF.
Read full article here: http://ow.ly/5oox306XfiI
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