Today, if you’re not telling a story that captivates your audience, you simply won’t be heard.

 

Video storytelling is most effective when the story being told is relevant to the brand, entices viewers to change their behavior, and motivates them to buy a product or service. Hitting this trifecta is no easy task, but with the right strategy, video can ultimately become your most powerful marketing medium.

 

Who ever thought a soap company could create a campaign that revolutionized the way women — and, really, the entire world — defined “beauty”? When done right, one short digital clip can go viral and motivate viewers across the globe to change their outlooks and behavior.

 

Let Your Story Do the TalkingEvery brand story must include three key ingredients:...

Via Jeff Domansky, massimo facchinetti, Os Ishmael