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digital marketing strategy
Think | Visualize strategic marketing planning Curated by malek |
Rescooped by malek from Business: Economics, Marketing, Strategy |
Scooped by malek |
Social media is a good thing and has become one of today’s most effective media platforms. It makes it possible for businesses to immediately reach their target audience, 24/7. Social media has hel…
Failing to listen to customers is the mother of all sins in strategy
Failing to listen to customers is the mother of all sins in strategy
Failing to listen to customers is the mother of all sins in strategy
Rescooped by malek from New Customer - Passenger Experience |
Some have predicted that digital technologies will hasten the demise of brands because customers will have ready access to information they need to make purchase decisions, and “brand” will therefore become less relevant. Others have prophesied an increasing importance of brand as a simple way to evaluate choices in an era of information overkill.
dramatic shift in the strategic approach to marketing over the last 10 years.
Rescooped by malek from Social Media Strategies |
So, you have decided it is time to launch a social media marketing campaign. Good for you! Whether you are just starting a business or you have finally decided it is time to jump on the social media bandwagon like everyone else, you need to know how to fast track your campaign.
Rescooped by malek from Digital Brand Marketing |
Long-standing tenets of narrative still hold, but if we’re going to live and work in a m...
Rescooped by malek from Awesome ReScoops |
" Here are all the tools we’ve found helpful and many more that we’re excited to try. If there’s a free Twitter tool out there, you’re likely to find a mention here in our list. "
Awesome list, comprehensive and organized in groups.
Beaucoup de ressources gratuites pour Twitter !
Rescooped by malek from Information Technology & Social Media News |
Know what the fastest-growing demographic on Twitter is? Or how many new members join LinkedIn every second? The answers will surprise you!
Demographics bombshell: Time to rethink your social media strategy
Scooped by malek |
Social Media Marketing Podcast 69, in this episode Gary Vaynerchuk Gary shares why storytelling is important for your business.
Interesting review from Karen Dietz. We all like to share human experience in storytelling
Scooped by malek |
Advertising through social media networks, be they professional networks like LinkedIn or more diverse sites like Facebook and Twitter, may also seem to be a radical evolution in the concepts of marketing, but despite the unprecedented opportunity it gives to interact with customers in a personal and precisely targeted way, social media is just a new kind of environment in which to apply the same core principles of successful marketing.
The real difference that social media marketing offers is in the ability it affords enterprises to reinforce the brand messages it has created through its overall advertising strategy. Any company that becomes a successful citizen in online communities like Facebook and LinkedIn has the opportunity to interact with consumers in a way that has never before been possible.
Social media allows companies to listen to their consumers, communicate with them about their positive and negative experiences, and mine the wealth of opinions expressed through social networks to inform everything from marketing strategy to product development.
READ MORE
Scooped by malek |
Unfortunately, many brands still don’t incorporate customer service into their social strategy, despite the fact that Facebook is one of the best venues in which to turn your customers’ negative comments into brand opportunities.
Here are eight tips to help you improve your Facebook customer support initiative and, in turn, raise your brand’s reputation, decrease your inbound service requests, acquire new customers and turn infrequent customers into brand loyalists..
Rescooped by malek from Social Media Marketing & CRM |
If you are still suffering from the morbid fear of producing you own video, here is
A few things that you can do without producing any piece of video content of your own:
*Commenting (on others videos, or channels)
*Sharing (more on that later)
*Creating playlists of your favorite YouTube videos
*Rate videos (1-5 stars)
*Favorite Videos (another playlist)..
Scooped by malek |
As a marketing professional, I spend a lot of time learning and educating on digital trends. With the current rate of growth, mobile marketing has been one of the most exciting to monitor. The data on user adoption is changing almost daily, with consumers actively changing the way they consume, share, and publish. To keep up with these changes, brands and media companies are regularly making advancements that impact our industry. For this column, I spent some time with my agency's mobile strategy team to define the top four current trends.